Mid-Weight Creative

This position sits in our Marketing & Technology service based in London. We combine data, technology, creative and paid media to crack brands’ business problems & drive revenue through a variety of digital marketing solutions like social, influencer, TTL ad campaigns, augmented reality, AI and innovation. Our clients include eBay, easyJet, Just Eat Takeaway and PepsiCo.

JOB PURPOSE

We’re looking for a culturally plugged-in Mid-Weight Creative who lives and breathes social media. Someone who’s not just chronically online but understands how to shape culture through stand-out ideas. We’re looking for someone who can define the cultural direction of our work, influence clients, and elevate how we think about social-first thinking.

This role is for someone who thinks platform-first, not TV-down. Someone who understands that today’s biggest campaigns don’t just interrupt culture, they participate, spark it and ultimately become a part of it.

You won’t just execute ideas, but understand how campaigns travel through feeds, group chats and comment sections. You’ll know how to translate that into clear creative territories, strategic thinking for brands and crafted work that cuts through on every platform.

Just as importantly, you think beyond content. Social is your starting point, not your limitation. You’re able to turn cultural moments into ideas that scale across channels and touchpoints and can organise your thinking to reflect that. 

WHAT YOU’LL DO

You will work across always-on, reactive and campaign briefs, turning insights, behaviours and cultural signals into ideas people want to share, remix and get involved in. But this isn’t just a ‘respond to brief’ role - we’re looking for someone who will help shape the work we make, identify cultural opportunities for clients before they can, and influence how brands show up in culture. That might start as a perfectly timed comment reply, a reactive Reel, a TikTok-native campaign, a shareable experiential moment or a fully integrated brand platform built from a social-first idea.

• Developing big, culturally-led creative platforms that can scale across channels, experiences and campaigns, not just live within social feeds
• Lead creative thinking for always-on, reactive and campaign-based social briefs
• Collaborate closely with strategists, designers, influencers, community managers and media teams to bring ideas to life. Bring clients along on the journey
• Craft sharp copy, scripts and concepts that feel native to each platform and audience
• Shape ideas from concept through to execution - staying hands-on throughout.
• Spot cultural moments, trends and conversations and turn them into brand-ownable ideas and bring a strong point of view on internet culture, platform behaviours and evolving formats.
• Confidently present work internally and to clients, articulating the cultural insight and platform logic behind your thinking. 
• Champion craft - from lo-fi reactive content to larger social-led campaigns. Understand production techniques, art direction and have a keen eye for innovative production techniques.
• Have an open mindset and a proactive attitude toward integrating AI into your creative workflow, using it thoughtfully to enhance and elevate ideas.

WHAT YOU BRING

• Ability to take a sharp social insight and turn it into a larger conceptual idea that can travel across multiple touchpoints
• A strong portfolio demonstrating social-first thinking and culturally relevant work
• Deep understanding of TikTok, Instagram and Influencer content in particular - formats, behaviours, humour, subcultures, influencers and trends
• Strong copywriting and/or art direction skills with platform nuance
• A natural instinct for what will make someone stop scrolling. You’re results driven and understand how to create content that performs
• Experience turning insights, comments or community behaviour into content opportunities
• Confidence presenting ideas internally and externally
• Ability to collaborate across disciplines - from analysts to influencers
• Love of learning new platforms, features, AI developments and emerging formats
• A self starter with a collaborative attitude and proactive way

WE OFFER

• A flexible, hybrid working policy
• The choice of medical healthcare providers (Bupa or Medicash) 
• 25 days holiday plus bank holidays and your birthday off each year
• Company pension scheme 
• EAP scheme
• Ride to work scheme 
• Enhanced family friendly policies
• Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

WHO ARE WE? 

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. 

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.

DIVERSITY, EQUITY & INCLUSION 

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.