Performance & Market Insights:

Analyze weekly, monthly, and seasonal sales data to identify trends, opportunities, and risks, providing actionable insights to optimize product performance.
Actively participate to weekly xfunctional meeting driving
Present performance insights and commercial opportunities to Cluster merchants and Korea cross-functional teams and leadership, ensuring alignment with local market demands.
Maintain a strong market presence by continuously researching consumer preferences, competitor strategies, and emerging trends to accelerate business strategies.

Merchandising & Product Strategy:

Maintain alignment with the established product and pricing architecture to uphold brand positioning and value perception, ensuring a cohesive approach across markets within the cluster
Lead and coordinate the Korea merchandising brief across all channels, ensuring market-specific and data-driven insights inform decision-making.
Partner with North Asia Cluster Merchandising to review seasonal assortments, ensuring they align with Koreas business needs and making necessary adjustments for market relevance.
Ensure product sizing strategies meet Canadian consumer needs by working cross-functionally with the Korea Planning, Marketing, and Supply Chain teams.
Drive in-season agility by identifying unique Korean market trends and executing reactive strategies, including chase and replenishment opportunities.
Drive key product presentations for Korea’s cross-functional teams at strategic milestones, ensuring alignment on product nuances, market priorities, and overarching merchandising strategies.
Represent merchandising in high-impact moments, including customer meetings, store leader engagements, and major product launches, to strengthen execution and market adoption.
Collaborate with BX (Brand Experience) and Korea Marketing partners to activate key product priorities, optimizing visibility and consumer engagement across the market.

Pricing & Promotion strategy:

Partner with Cluster Pricing to provide Korea-specific insights on pricing and promotional strategies, ensuring alignment with FX fluctuations, market positioning, and cluster dynamics while maintaining consistency with brand guardrails.
Support the execution of pricing strategies by providing feedback on local market trends and consumer behaviors, ensuring that pricing decisions made at the cluster level are effectively implemented and optimized for the Korean business.
Maintain alignment with the established product and pricing architecture to uphold brand positioning and value perception, ensuring a cohesive approach across markets within the cluster

Business Growth & Special Projects:

Drive Korea-specific special projects and initiatives, including partnerships with key retailers (e.g., Musinsa ) and localized merchandising opportunities.
Establish a strong merchandising presence in Korea through strategic leadership in key business conversations, cross-functional collaboration, and market visits.

Merchandising Lead

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