Medical Science Liaison - CMH

Purpose 

The Medical Science Liaison (MSL) is a field-based medical professional who serves as a scientific bridge between Lilly and the external medical community. MSLs engage with Scientific Experts (SEs), Clinical Experts (CEs), and – increasingly – Primary Care Physicians (PCPs) to facilitate two-way scientific exchange, gather actionable insights, and support evidence-based medicine in their assigned therapeutic area. 

In line with Lilly’s Hybrid MSL strategy, this role integrates traditional face-to-face scientific engagement with digital channels and tools to expand reach, accelerate information delivery, and enhance the customer experience across a broader stakeholder base in Korea. 

Key Responsibilities 

1. Scientific Knowledge & Expertise 

• Maintain deep therapeutic area knowledge through continuous learning, literature review, and congress attendance. 

• Serve as a reliable, trusted resource of unbiased and accurate medical/scientific information in response to customer requests. 

• Stay current on competitive landscape, clinical guidelines, and emerging data relevant to the CMH therapeutic area in Korea. 

2. Digital & Hybrid Customer Engagement 

As part of Lilly’s digitalization initiative, MSLs will operate under a Hybrid MSL Model that leverages both in-person and digital engagement to maximize scientific impact and customer coverage. 

• Standing Request & Priority Data Disclosure: Proactively manage Standing Requests from SEs and PCPs to enable rapid disclosure of priority clinical data through approved digital channels. 

• Digital-First Engagement: Utilize approved digital platforms to deliver scientific content, conduct follow-ups, and maintain ongoing scientific dialogue with customers. 

• Omnichannel Coordination: Integrate digital touchpoints with face-to-face interactions to create a seamless, personalized customer journey across all engagement channels. 

• Track and analyze digital engagement metrics to optimize outreach strategy and demonstrate impact. 

3. Expanded PCP Coverage (Post-OFG Launch) 

Following the OFG launch, the MSL will play a critical role in extending Lilly’s medical affairs reach to Primary Care Physicians (PCPs) who are increasingly involved in cardiometabolic patient management. 

• PCP Engagement Strategy: Develop and execute a targeted engagement plan for PCPs, adapting scientific communication to their clinical context and information needs. 

• Education & Awareness: Support medical education initiatives for PCPs on cardiometabolic disease management, new treatment paradigms, and emerging evidence post-OFG launch. 

• Identify and build relationships with PCP thought leaders and community-based physicians. 

• Collaborate with commercial field teams to ensure compliant, coordinated coverage of the PCP segment. 

4. SE/CE Engagement (Core MSL Activities) 

• Build and maintain strategic relationships with SEs, CEs, and Key Opinion Leaders (KOLs) in Korea. 

• Deliver scientific presentations and engage in peer-to-peer medical discussions tailored to customer needs. 

• Connect external stakeholders with appropriate Lilly internal resources and facilitate collaborative research opportunities. 

• Apply emotional intelligence and strategic thinking to optimize the customer experience. 

5. Territory Management 

• Develop and execute a strategic territory plan with clear prioritization of core MSL activities, balancing SE/CE and PCP engagement. 

• Leverage territory analytics and digital engagement data for customer identification, segmentation, and routing optimization. 

• Partner compliantly with cross-functional field colleagues (e.g., Sales, Marketing) to ensure a coordinated customer experience. 

• Take personal accountability for territory performance metrics and results. 

6. Insights & Strategic Communication 

• Synthesize and communicate actionable customer and clinical insights to internal Lilly medical and cross-functional teams. 

• Contribute to medical strategy by identifying unmet medical needs and research opportunities in the Korean healthcare landscape. 

• Provide field intelligence on PCP adoption patterns and information needs post-OFG launch. 

• Participate in local and global medical affairs initiatives as appropriate. 

7. Compliance & Ethics 

• Execute all activities in compliance with Lilly’s policies, Korean pharmaceutical regulations (including MFDS guidelines), KRPIA Code of Practice, and applicable laws. 

• Ensure all digital engagements and Standing Request processes adhere to medical affairs compliance standards. 

• Demonstrate good judgment and ethical behavior in all interactions; escalate issues appropriately. 

• Adhere to Team Lilly Behaviors and contribute positively to team goals. 

Minimum Qualifications 

• Master’s or Bachelor’s degree in health sciences, life sciences, pharmacy, or a medically related field. 

• Minimum 3 years of experience in the pharmaceutical/biotech industry or clinical practice. 

• Strong business-level English proficiency (written and verbal). 

• Strong scientific communication and presentation skills, both in-person and via digital channels. 

• Self-directed with the ability to work independently in a field-based environment, managing multiple priorities. 

• Proficiency in digital engagement tools, virtual meeting platforms, and literature search platforms. 

• Willingness to travel up to 80% domestically and attend weekend scientific events. 

Preferred Qualifications 

• Advanced degree in health sciences (PharmD, MD, PhD) strongly preferred. 

• Prior MSL or medical affairs experience in the pharmaceutical industry. 

• Experience in cardiometabolic therapeutic area (diabetes, obesity, cardiovascular). 

• Established relationships with SEs/KOLs and/or PCP networks in the Korean medical community. 

• Experience with hybrid/digital engagement models or digital health platforms. 

• Familiarity with Standing Request processes and medical data disclosure frameworks. 

• Understanding of Korean pharmaceutical regulatory environment (MFDS, KRPIA). 

• Familiarity with Korean healthcare systems, academic medical centers, and primary care settings. 

Core Competencies