Media Measurement Director

At The Coca Cola Company, we are constantly evolving how we connect with billions of consumers across North America and around the world. As a global leader in beverages and brand-building, we are committed to creating a more innovative, data-powered, and consumer-centric marketing ecosystem—one that fuels growth across our expansive portfolio and empowers our teams to make bold, insight-driven decisions. 

As part of our North America Operating Unit Marketing team, the Media Measurement Director plays a critical role in enabling bestinclass media effectiveness, helping us understand how our investments drive brand strength, consumer engagement, and business growth. In this role, you will shape the approach for how we quantify performance, guide strategy, and drive continuous improvement across the full marketing funnel. 

We are seeking a strategic thinker with a passion for analytics, a deep understanding of media measurement methodologies, and a strong ability to translate insights into action. If you thrive at the intersection of data, creativity, and business impact—and want to influence one of the world’s most iconic marketing engines—this opportunity is designed for you. 

What You’ll Do for Us 

• Develop and own a unified media measurement framework that evaluates the full marketing funnel, ensuring clarity around key performance indicators, success metrics, and campaign effectiveness across all channels. 

• Lead the execution and ongoing evolution of marketing mix modeling programs, collaborating with analytics partners to design studies, validate data, interpret outputs, and communicate implications for budget allocation and strategic decisions. 

• Guide multi-touch attribution approaches for digital marketing, ensuring alignment between attribution insights and broader modeling efforts to drive accurate, future-forward decision making. 

• Implement consistent in-flight and post-campaign measurement processes, ensuring the organization has timely access to dashboards, pacing metrics, test results, and comprehensive postprogram reviews. 

• Consolidate performance data across diverse sources—including media delivery, brand health tracking, sales integration, sentiment, and experiment results—to tell a clear story of marketing effectiveness. 

• Partner closely with Media, Integrated Marketing Experience, and Finance teams to embed measurement into campaign briefing, planning, execution, and business case development. 

• Provide forward-looking scenario modeling or benchmarking to anticipate campaign performance and help shape outcomedriven media strategies. 

• Translate complex analytical results into accessible insights for leaders and cross-functional partners, facilitating discussions that drive learning, clarity, and action. 

• Serve as product owner for marketing performance measurement tools and technologies, aligning with IT and MarTech teams to assess platforms, enhance data integration, and ensure the system supports advanced analytic needs. 

• Champion a testandlearn culture, designing statistically sound experiments—including A/B tests, geo holdouts, and incrementality tests—to quantify impact and fuel innovation. 

• Maintain a “learning agenda” to prioritize experimentation, drive continuous improvement, and ensure output informs annual planning cycles. 

• Monitor industry shifts in privacy, data regulations, and digital measurement methodologies to keep CocaCola’s capabilities leading-edge and future ready. 

• Communicate performance stories through quarterly reports, dashboards, and presentations, ensuring transparency, accountability, and shared understanding of marketing ROI. 

• Lead, coach, and develop a team of analysts and measurement specialists, fostering a collaborative, inclusive, and high-performance culture rooted in curiosity and data-driven decision making. 

Requirements & Qualifications 

• Bachelor’s degree in Marketing, Business, Statistics, Data Science, Economics, or a related field; graduate degree (MBA or master’s) is beneficial but not required. 

• 10+ years of experience in marketing analytics, media measurement, advertising effectiveness, or related areas. 

• Expertise in marketing mix modeling, multi-touch attribution, and experimental design applied to real-world media and marketing challenges. 

• Strong understanding of media platforms and measurement approaches across television, digital, mobile, social, influencer, and retail media. 

• Experience working with vendors such as Nielsen, IRI, Analytic Partners, or comparable measurement partners. 

• High proficiency in digital analytics concepts, including conversion tracking, viewability, engagement metrics, and sales linkage. 

• Familiarity with data tools such as Google Analytics, data visualization platforms (Power BI or Tableau), and basic fluency in R or Python for model interpretation. 

• Ability to connect marketing measurement to broader business outcomes, effectively linking brand and performance metrics to revenue and growth. 

• Strong communication skills with an ability to simplify technical insights, influence stakeholders, and present confidently to senior leaders. 

• Demonstrated experience leading teams, setting vision, coaching talent, and driving cross-functional collaboration in a fastpaced environment. 

• Proven capability in stakeholder management, including navigating challenging conversations and providing constructive, solution-oriented guidance. 

• Growth mindset with a passion for continuous learning, innovation, and staying current with industry trends in analytics, measurement, and AI-driven insights. 

• Comfort working in environments of ambiguity, adapting quickly to evolving priorities or new business needs. 

• Commitment to ethical data use and understanding of privacy considerations in modern measurement practices. 

• Ability to manage multiple simultaneous projects and deliver high-quality insights at speed. 

What We’ll Do for You 

• Provide a dynamic, inclusive environment where you can shape measurement innovation at one of the world’s most admired marketing organizations. 

• Empower you with advanced tools, learning opportunities, and development pathways to accelerate your career. 

• Connect you with a global network of forward-thinking marketers, analysts, and business leaders committed to growth, creativity, and positive impact.