Job Description Summary
#LI-Hybrid
Location: Budapest, Hungary (Hybrid, some field based activities expected)
This role is based in Budapest, Hungary. Novartis is unable to offer relocation support for this role: please only apply if this location is accessible for you.
Are you ready to join one of the world’s leading pharmaceutical companies and contribute to ensuring that patients in Hungary have access to innovative and life-changing medicines?
The Marketing TA Lead establishes therapeutic area strategy and marketing activities in order to maximize business growth and product performance. Accountable for achieving targets on sales, market share growth and launch preparation and execution. Ensures an active working relationship with the global, regional and cluster TA teams. Rigorously manages the relationships with third party vendors throughout the entire lifecycle of the engagements. The Lead drives compliance and integrity in the organization.
This position reports to the Country Therapeutic Area Head IM.
Job Description
Key Responsibilities:
- Prepares content of local Brand Plans and Launch Plans.
- Responsible for analysis of the relevant markets, planning, execution and, monitoring of the agreed tactical plans in order to ensure the growth of the brand(s).
- Lead the development of promotional materials and activities in line with internal SOPs and Code of Conduct guidelines.
- Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
- Obtain market insights and identify growth opportunities, challenges via customer interactions.
- Execute central marketing activities as well as regional initiated marketing activities.
- Monitor product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
- Collaborate with Sales and Medical, Market Access and Business Excellence teams to maximize commercial efficiency and performance.
Essential Requirements:
- Education: Master's Degree in business, life sciences, or healthcare field.
- Min. 3-5 years of experience as Brand or Marketing Manager from Rx Pharma.
- Proficient Hungarian and English, both written and spoken.
- Valid driver’s license.
- Great communication skills.
- Strong business and analytical acumen, long-term strategic thinking.
Desirable Requirements:
About Novartis Hungary:
Novartis is a leading pharmaceutical company renowned for its innovation. In Hungary, we pioneered the introduction of advanced cell and gene therapies. Our commitment to research and development spans a wide range of therapeutic areas, including oncology, chronic conditions, and rare diseases. We take pride in being a proactive partner, contributing to the advancement of healthcare solutions.
As a global pharmaceutical leader headquartered in Switzerland, Novartis is among the largest pharmaceutical companies in Hungary. Our mission is to lead in delivering innovative medicines to patients across the country. We are dedicated to fostering a dynamic work environment that promotes personal development and professional growth.
Commitment To Diversity & Inclusion:
We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Skills Desired
Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategy, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships