Marketing Strategy Analyst, B2B Content (Bangkok Based, relocation provided)

The Opportunity  

The B2B Marketing team at Agoda is seeking a Marketing Strategy Analyst (B2B Content Strategy) to work on our content strategy efforts. The ideal candidate will play a pivotal role in defining and executing our product marketing strategy, ensuring that our products resonate with our target audience and achieve market success. You will work on various initiatives to enhance our brand visibility and create compelling narratives that resonate with our B2B partners and prospective partners which drive significant impact to the organization.  

Role Overview  

As the Marketing Strategy Analyst (B2B Content Strategy), you will work on the development and execution of various communication strategies aimed at B2B partners. This role includes contributing to Agoda’s comprehensive product marketing strategies, working on our core product value propositions, optimizing all content efforts and measurement tracking, crafting materials for C-suite presentations, and collaborating with stakeholders across departments to identify and showcase our strengths in the B2B travel sector.  

Key Responsibilities   

• Develop and Implement Product Marketing Strategy: working on comprehensive strategies and materials that engage B2B audiences, elevate brand awareness, and deliver tangible business results across multiple business units.
• Craft Compelling Product Messaging: Develop messaging and positioning that differentiates our products in the market.
• Project Management of Cross-Functional Initiatives: Ensure alignment and effective communication among all stakeholders while managing cross-functional projects.
• Performance Analysis: Analyze product and channel performance metrics to refine marketing strategies and enhance product offerings.
• Enhance Sales Materials and Strategy: Design and execute go-to-market plans for product launches, including promotional campaigns, sales enablement, and training.
• Conduct Market Research: Identify partner needs and market trends to develop a competitive positioning strategy.
• Craft Engaging Presentations: Design and manage high-impact presentations that effectively convey Agoda’s brand story and core strategies to partners and C-suite executives. 

What You’ll Need to Succeed   

• Extensive Experience: A minimum of 2 years in product marketing, strategy, content marketing, or related roles—preferably in the tech industry. Experience in a B2B marketing environment is a plus.
• Data-Driven Approach: Strong analytical skills with the ability to analyze data (SQL knowledge is a strong plus), translate data into actionable insights, and support content strategies and value propositions.
• Innovative Problem-Solving Skills: The ability to tackle complex challenges in a non-linear fashion is essential. We seek a resourceful candidate who can effectively navigate the organization to gather necessary information and implement innovative solutions while adapting to evolving scenarios and leveraging valuable resources creatively.
• Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.
• Strategic Mindset: Proven experience in developing content that aligns with business objectives and enhances brand narrative.
• Industry and Product Knowledge: Familiarity with the tech and travel industries, with experience in the online travel agency sector being a plus.
• Technical Proficiency: Knowledge of marketing automation tools, CRM systems, and analytics software is an advantage. 

Why Join Us?  

At Agoda, you will play a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division. If you are an innovative thinker passionate about travel technology and have the skills to elevate our brand narrative, we invite you to apply and be part of our dynamic team!  

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