Department:

Marketing

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:

Job Summary

As a Marketing Specialist on our Go-To-Market Campaigns Team, you’ll be at the heart of bringing Southwest Airlines’ brand and business objectives to life. In this role, you’ll help plan, execute, and optimize marketing campaigns that drive commercial success across multiple business areas. You’ll lead cross-functional teams, manage timelines, and coordinate feedback to ensure every initiative is delivered with precision and impact. Your work directly shapes how Southwest connects with Customers and achieves its strategic goals, making you an essential part of a Team that turns big ideas into measurable results.

Additional details:

The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours.

U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

Responsibilities

Intake, coordinate, assemble and communicate requirements for projects while working with team members to define project scope, timelines, and deliverables
Work directly with marketing leadership to develop and execute marketing campaigns
Coordinate marketing team needs across agencies, contractors, and internal teams
Support team members in managing projects to ensure deliverables are completed on time and within scope
Recommend process improvements
Maintain constant and concise communication of assigned marketing-related programming with internal and external partners
Build and apply knowledge of marketing and commercial objectives to projects
Manage small and medium requests for go-to-market teams
Research and analyze relevant data, providing a point-of-view, to inform decisions for marketing campaigns
May perform other job duties as directed by Employee's Leaders

Knowledge, Skills and Abilities

Knowledge of how to organize details and complete projects promptly
Skilled in written and verbal communication
Skilled in Microsoft Office Suite
Skilled in time management and multitasking, with the ability to prioritize tasks
Ability to problem solve
Ability to build strong relationships with peers to establish a foundation for collaboration
Ability to deliver quality work with attention to detail and accuracy

Education

Required: High School Diploma or GED

Experience

Entry level experience, developing skills and knowledge in:
- Marketing
- Preferred experience: Project Management
- Preferred experience: Researching and analyzing data to help make informed decisions for marketing campaigns

Licensing/Certification

Physical Abilities

Ability to perform work duties from [limited space workstation/desk/office area] for extended periods of time
Ability to communicate and interact with others in the English language to meet the demands of the job
Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

Other Qualifications

Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
Must be at least 18 years of age
Must be able to comply with Company attendance standards as described in established guidelines

Pay & Benefits:

Competitive market salary from $60,650.00 per year to $67,400.00 per year* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company.

Benefits you’ll love:   

Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too) 
Southwest will help fund your Retirement Savings Plan with Company contributions up to 9.3% of your eligible earnings**
Potential for annual ProfitSharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit***
Competitive health insurance for you and your eligible dependents (including pets)
Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.
Explore more Benefits you’ll love: https://careers.southwestair.com/benefits

*Pay amount does not guarantee employment for any particular period of time.

**401(k) match contributions are subject to Retirement Savings Plan vesting schedule and applicable IRS limits

***ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule and are made at the discretion of the Company.

Southwest Airlines is an Equal Opportunity Employer.
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Marketing Specialist

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