Marketing Specialist, Philippines

Job Description Summary

The Marketing Specialist supports the development and execution of marketing strategies and initiatives in the Philippines. This role focuses on driving customer engagement and generating Marketing Qualified Leads (MQLs) through the planning and delivery of customer programs, industry events, and targeted campaigns. Key responsibilities include conducting market research and insights gathering, managing vendors, developing marketing collateral, and closely collaborating with commercial teams to ensure alignment with business goals.

Additionally, the role oversees essential marketing operations such as coordinating internal approvals, managing vendor onboarding, and ensuring compliance with established commercial processes. The Marketing Specialist plays a vital role in enabling seamless execution of marketing activities and contributing to the overall growth of the business.

GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Key Responsibilities

• Support the execution of marketing initiatives across various business segments in the Philippines.
• Assist in the planning and implementation of annual marketing programs and campaigns.
• Coordinate logistics, production, and on-site requirements for key internal and external events.
• Manage project timelines, ensuring all deliverables are completed accurately and on schedule.
• Serve as a primary point of contact for assigned events and marketing activities.
• Collaborate with agencies, event organizers, and platform partners to ensure seamless execution.
• Track and report event performance metrics and support post-event ROI analysis.​
• Maintain and update the events calendar to enhance visibility and alignment across teams.
• Contribute to content-driven marketing initiatives, including platform setup and development of marketing materials in line with brand guidelines.
• Handle marketing operations and administrative processes such as AST workflow management, vendor onboarding, expense processing, collateral repository maintenance (Showpad), and other commercial tools and processes.

Qualifications & Requirements

• Bachelor’s degree from an accredited institution.
• 2–3 years of relevant experience in marketing, events management, or related fields.
• Demonstrated experience in supporting large-scale exhibitions, conferences, or seminars.
• Strong understanding of marketing principles, campaign execution, and event operations.
• Excellent organizational and project management skills with strong attention to detail.
• Ability to manage multiple priorities in a fast-paced and dynamic environment.
• Good MS Office skills in PowerPoint, Excel and Word.
• Business-level proficiency in English, both spoken and written.
• Collaborative, proactive, and solutions-oriented mindset with strong teamwork skills.

Inclusion and Diversity

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

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Additional Information