Marketing Specialist: Digital Growth & Acquisition

Let's Write Africa's Story Together!

Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.

Job Description

The Marketing Specialist: Digital Growth & Acquisition owns the end-to-end acquisition and growth engine for the Old Mutual Rewards programme. This role translates Rewards Business Owner objectives into targeted paid and organic campaign strategies, manages channel execution across search, social, display, programmatic, and adviser channels, and drives measurable new member acquisition at target cost. The role also contributes to cross-platform demand orchestration and marketing performance optimisation as a shared responsibility. This is a commercially accountable role: the specialist is measured on members acquired, cost per acquisition, channel-level ROAS, and the contribution of acquisition activity to Rewards programme growth targets.

Key Responsibilities:

• Translate Rewards Business Owner acquisition targets into campaign briefs, channel plans, and quarterly execution roadmaps.
• Design and execute paid search campaigns with intent-driven keyword strategy and bidding optimisation for Rewards-specific acquisition.
• Build and continuously refine lookalike and retargeting audience segments for the Rewards programme using CDP and first-party data.
• Launch and manage social media advertising campaigns (Meta, TikTok, LinkedIn, X) targeting potential Rewards members.
• Execute display and programmatic campaigns with frequency capping and brand safety controls aligned to Rewards CI.
• Produce and test video ad creative for awareness-to-conversion funnels in collaboration with the content production team
• Develop and maintain an annual Rewards marketing calendar aligned to retail, fiscal, and regulatory events (e.g., Valentine’s Day, tax year-end, Budget Speech).
• Coordinate adviser-facing rollout and engagement strategies per adviser segment in partnership with distribution teams
• Plan and execute adviser launch, activation, and adoption campaigns for Rewards propositions.
• Implement cross-channel attribution modelling to understand true acquisition cost and prove incremental value.
• Conduct weekly bid optimisation and budget reallocation across channels to maximise marginal efficiency.
• Report on Rewards acquisition performance to the Rewards Business Owner monthly with actionable insights and commercial narrative.
• Collaborate with the Rewards Retention & Engagement Lead to ensure seamless handoff from acquisition to activation lifecycle stages.
• Contribute to unified demand generation planning across Rewards and Digital Platform to avoid cannibalisation and leverage cross-promotion.
• Feed campaign performance data and audience insights back into creative briefs and segmentation models.

Required Skills & Experience:

• Tertiary qualification in Marketing, Digital Marketing, Commerce, or a related field.
• Minimum 5–7 years of experience in performance marketing, paid media, or growth marketing roles.
• Proven track record of managing paid acquisition campaigns across search, social, display, and programmatic channels with demonstrable ROAS results.
• Strong proficiency in Google Ads / SA360, Meta Business Suite, DV360 or Trade Desk, and Google Analytics 4.
• Experience with audience segmentation, CDP activation, and cross-channel attribution modelling.
• Commercial acumen: ability to translate acquisition metrics into business impact narratives for executive stakeholders.
• Experience working with creative teams and agencies to develop high-performing campaign assets.
• Excellent written and verbal communication skills; ability to produce executive-level reporting.
• Experience with A/B testing frameworks and statistical rigour in experiment design.

Preferred Experience:

• Financial services, loyalty programmes, or rewards ecosystem experience.
• Experience with adviser or intermediary channel marketing in addition to direct-to-consumer.
• Familiarity with marketing automation platforms (e.g., Braze, Salesforce Marketing Cloud).
• Experience managing media budgets of R5m+ per annum.
• Exposure to AI-driven audience optimisation or dynamic creative optimisation (DCO) tools.

Skills

Accounting, Action Planning, Adaptive Thinking, Agile Project Management, Brand Development, Budget Management, Commercial Acumen, Customer-Focused, Data Compilation, Evaluating Information, Executing Plans, Market Analysis, Media Management, Public Relations (PR) Management, Target Market Segmentation

Competencies

Action Oriented

Business Insight

Collaborates

Communicates Effectively

Cultivates Innovation

Drives Results

Ensures Accountability

Manages Complexity

Education

NQF Level 9 – Masters

Closing Date

15 May 2026 , 23:59

The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit in question.

The Old Mutual Story!