Marketing Specialist (Contract)

Your role
We’re seeking a Marketing Specialist (Contract) to support Dialpad’s demand generation efforts in the APAC region, with a focus on Australia. This role will partner closely with the global Demand Generation team to execute campaigns that drive pipeline and revenue growth.

You’ll play a hands-on role in launching, optimizing, and reporting on acquisition programs across digital channels, helping to build Dialpad’s presence in the region. This is a contract role based in Sydney, Australia, with an anticipated end date of November 2, 2026

What you’ll do

• Support the execution and optimization of customer acquisition campaigns across digital channels, including SEM, paid social, display, and online video.
• Assist in managing affiliate and CPL programs, including coordination with review platforms.
• Partner with the global team to help execute ABM campaigns and targeted marketing initiatives.
• Collaborate with web and content teams to support updates to regional web pages and contribute to SEO optimization efforts.
• Work cross-functionally with Marketing Operations, Product Marketing, Channel Marketing and Creative teams to test messaging and improve campaign performance.
• Track campaign performance and provide regular reporting on key metrics, including pipeline contribution and ROI.
• Support budget tracking and ensure efficient allocation of spend across channels.
• Coordinate with external vendors and agencies as needed to support campaign execution.
• Help maintain campaign calendars, workflows, and documentation to ensure smooth execution.

Skills you’ll bring

• 3–5 years of experience in marketing, demand generation, or paid acquisition roles.
• Hands-on experience supporting digital marketing campaigns across channels such as SEM, paid social, and display.
• Familiarity with affiliate programs, CPL models, or review platforms is a plus.
• Exposure to ABM tools or programs (e.g., 6Sense, Demandbase) preferred but not required.
• Basic understanding of SEO and web performance optimization.
• Strong analytical skills with the ability to track and interpret campaign performance data.
• Experience working with marketing tools such as Google Ads, LinkedIn Campaign Manager, Salesforce, or similar platforms.
• Experience working with a channel and/or partnership ecosystem and executing on mutually beneficial marketing campaigns.
• Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously.
• Strong communication skills and ability to collaborate across global teams.
• Comfortable working in a fast-paced, dynamic environment.