Marketing Specialist

Become a part of Thailand’s no.1 Digital Service Provider, Who strives to provide best services that help people fulfil their dreams.

We are looking for potential candidates who are eager to learn and grow to join our young talent team.

Job Posting Location

Bangkok

Job Summary

Responsible for developing and refining customer segmentation strategies through data analysis and insight generation. The team collaborates cross-functionally to apply these insights in marketing, sales, and product initiatives—driving targeted engagement and continuous strategy improvement based on evolving customer and market trends.

Job Description

• Develop, oversee, and continuously refine customer segmentation frameworks and models
• Analyze customer data to identify meaningful segments based on behavior, demographics, and needs
• Lead data collection, analysis, and interpretation efforts
• Generate actionable segment insights for marketing campaigns, product development, and customer engagement initiatives
• Collaborate with marketing, sales, and product teams to craft tailored strategies for each segment
• Manage segmentation team and coordinate cross-functional efforts
• Monitor market and customer trends to update segmentation strategies accordingly

Recruiter

Buranan Suwanpreecha (บูรนันท์ สุวรรณปรีชา)