Marketing Science Analyst

Marketing Science Analyst

Brief This role is in the organization to execute on the account and office-level vision and priorities.

Output is to own Marketing Science deliverables across a broad range of initiatives. 

Career Development is typically provided by Marketing Science Leads but can be adapted to suit an account and/or office location. 

Nature of role is that of a ‘learner’: here to understand Marketing Science at an intermediate level and own project contribution requirements for client-facing deliverables.  Core Responsibilities Skills

Developed

• Demonstrated experience with at least two of the following: testing and optimization, statistics, data visualization, tagging, and reporting
• Ability to communicate complex analysis in an effective, easy-to-understand manner and to communicate effectively with day-to-day clients; can compose client communications with clear grammar and punctuation
• Ability to help colleagues sell analytics work
• Ability to manage multiple deliverables with the ability to seamlessly transition among them
• Ability to present low to mid-level complexity projects confidently to internal stakeholders • An understanding of: [as relevant to each role]:

o The main forms of digital marketing and how they differ o How traditional advertising is planned and executed

o Different types of media o Principles of Search Engine Marketing o How CRM activity is planned and executed o How market research can improve analytics work Skills

• Soft Skills o Curiosity o Critical Thinking
• Hard Skills

o Proficient understanding of Adobe Analytics, Google Analytics, media tools and a basic understanding of how to navigate challenges o Intermediate level knowledge and working experience of Agency technology 

Activities Performed

• Solve well-scoped problems with direction
• Work closely with and mentor Associate Analysts
• Assist in the ideation, development, and execution of measurement strategies and frameworks

What We Offer:

• • Maternity and parental leave extra days
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • Diversity and Inclusion Board with 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts
  • And more…