The marketing program specialist is responsible for creating and designing, as well as delivering various marketing programs towards supporting growth and expansion of our organization’s products，competence and services.
Reporting line
- Line Manager: China Marketing Manager
The specific responsibilities include:
Campaign & Content
-Work with global & local business teams to create/implement innovative and solid market campaigns for specific division in China to drive demand generation, including event plan, content, digital marketing plan etc.
-Support in developing product campaigns contributing to marketing and business strategies for both existing as well as new product when required.
Marketing activities
-Work closely with commercial team on local events/programs planning and execution to drive customer engagement and support sales pipelines
-Organize and support conferences and product/service launch seminars and forums,
Etc.
-Regional support for demo kit, customized flyer, brochure, catalog etc.
Digital marketing
-Develop, manage of vertical online media and keep the product and application information up to date and track the ROI.
-Implement digital marketing plans, eg social media campaigns, email marketing, web marketing, GEO marketing.
Market intelligence
Support market intelligence work, including conducting research of relevant industry/market database, reports, delivering market trend and analysis reports to related key stakeholders, providing market intelligence inputs for business decisions.
Personal Characteristics:
-A pragmatic energetic self-starting and highly motivated achiever
-Strong sense of curiosity and desire for accomplishment
-Excellent interpersonal skills highly ethical in their interactions
-Able to build and cultivate superior relationships with internal and external contacts
-Strong aptitude for visualizing and conceptualizing future market prospects and accounting needs and trends
-Excellent ability to manage multiple projects have sense of urgency when required and effective time management
Qualification：
-At least 3 years’ experience in marketing and the context of B2B business model.
-Preferential degree in science or engineering, instrument, material, chemical, biology or related field would be a plus
-Excellent written and oral communication skills including presentation skills
-Design skill, be able to use Photoshop, Illustrator, Premiere would be a plus
-Good verbal and written skill both in Mandarin & English
About us - Malvern Panalytical, Micromeritics and SciAps.
Together we are a powerful and highly complementary combination of market leading technologies.
We are the toolmakers for the world's most innovative companies, academic institutions, and government laboratories. We are their partners in discovery.
Malvern Panalytical instruments analyze the chemical, physical and structural nature of materials, from proteins to polymers and semiconductors to minerals. Our leading technologies measure particle size, shape, concentration and zeta potential, biomolecular interactions and stability, elemental concentrations and crystallographic structure.
Micromeritics manufactures systems for the characterization of particles, powders, and porous materials for a wide- range of end markets including catalysts, chemicals, building materials, clean-tech and battery. Our leading technologies measure surface area, porosity, density, adsorption and particle activity.
SciAps specializes in portable X-ray fluorescence (XRF), laser-based (LIBS) and near-infrared (NIR) analyzers to measure any element in any environment. SciAps is the Center of Excellence for our handheld instruments.
We have a global footprint with R&D and manufacturing sites in North America, Europe, and Asia.
We are more than 2,500 employees in a customer-focused organization with sales and service offices in 20 countries, all committed to delivering expert and responsive customer support.
We are part of Spectris. Spectris combines precision with purpose, delivering progress for a more sustainable world. Precision is at the heart of what we do – our leading, high-tech instruments and software equip our customers to solve some of their greatest challenges to make the world cleaner, healthier and more productive.
Malvern Panalytical, Micromeritics & SciAps
Your Partners in Discovery
Malvern Panalytical, Micromeritics and SciAps, part of the Spectris Group, are committed to a diverse and inclusive culture where everyone can thrive and achieve a fulfilling career. Changing the world isn’t something you can do on your own, or with a single way of thinking; it takes a wide collection of experiences, stories, knowledge, and expertise. We encourage applications from underrepresented individuals and people with diverse backgrounds. Although we always select the most qualified applicant for each role and make all decisions without regard to race, sex, age, or any other protected class, we are an inclusive, equal opportunity organization that prizes diversity. Your unique perspective is important to us.