Marketing Platform Director- Digital on-us Martech

About this role:

Wells Fargo is seeking a leader in our Marketing Platforms team who will drive the ongoing transformation of our digital on-us marketing capabilities. This includes how our marketing works in our digital channels, content management, experimentation, and integration with the rest of our martech stack.

This role will have broad impact across all lines of business and will serve as the key partner with our digital teams for roadmaps, implementation, and delivery of digital marketing optimization capabilities.

In this role, you will:

• Manage and develop two or more specialized teams of managers and digital professional individual contributors with focus on supporting the development and execution of digital strategy within a large business line or functional area for cross-functional stakeholders and internal partners associated with the function or affected by its outcomes
• Identify opportunities and strategies for programs and initiatives with impact across the business line and may have enterprise-wide impact
• Lead the team by making strategic decisions to resolve highly complex issues to meet higher risk deliverables like content strategy/creation, customer experience, analytics/research or product management
• Interpret and develop range of policies and procedures for functions with moderate to higher complexity and risk
• Collaborate with and influence all levels of professionals, including senior leadership
• Manage allocation of people and financial resources to ensure commitments are met and align with strategic objectives in aligned department or business group
• Develop and guide a culture of talent development to meet business objectives and strategy

Required Qualifications:

• 8+ years of digital product management or leadership experience, or equivalent experience demonstrated through one or a combination of the following: work experience, training, military experience, education
• 4+ years of management or leadership experience

Desired Qualifications:

• Deep expertise with content management systems
• Adobe AEM, Adobe Target, and SDL Tridion experience
• Hands-on experience leading enterprise digital marketing platforms, including CMS implementation and optimization (e.g., Adobe Experience Manager, Salesforce CMS, Sitecore, or equivalent)
• Demonstrated expertise in on‑us digital marketing execution across authenticated web and mobile channels, including personalization and campaign delivery
• Advanced proficiency experimentation and optimization frameworks, including A/B and multivariate testing using tools such as Adobe Target, Optimizely, or similar platforms
• Strong technical understanding of digital content architecture, including component-based content models, tagging strategies, and reusable content frameworks
• Ability to define and execute digital roadmaps aligned to business objectives, with experience prioritizing feature backlogs and managing delivery timelines
• Experience supporting or partnering with product management teams, using agile or hybrid delivery methodologies (e.g., Scrum, SAFe)
• Experience operating within regulated or risk-managed environments, including governance, compliance reviews, and operational controls for digital marketing

Candidate will be expected to work from one of the stated locations listed in the job posting on a hybrid schedule.

VISA Sponsorship will not be supported by this role.

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.

$185,000.00 - $300,000.00

Posting End Date:

24 Mar 2026

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

 

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.