Marketing Performance & Effectiveness Manager

Job Description :

Contract: Permanent

Location: Milan

Reporting line: Head of Consumer Connections

About us 

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value! 

About the role 

Part of the responsibility will be to establish an efficiency agenda and optimize momentum alongside worldwide brand groups and/or markets. This role will be accountable for delivery of performance goals for marketing Italy, as well as building capability across the marketing team. There is also a plan to develop a measurement framework. It will help marketing and client engagement teams understand how to use tools and analyses. These tools include longer-term and shorter-term measurement capabilities. The framework will also identify new measurement opportunities to include. We also would like to explore newer methodologies such as how to bring together brand health and return on investment for a more cohesive short term/long term view. It will be necessary for the individual in this position to work closely with brand teams, finance and customer marketing functions.   

Business Complexity:  

This is a complex role requiring advanced problem solving and influencing skills. The role holder will have to collaborate with different entities simultaneously to support implementation of a common solution at scale and manage the associated cultural change. 

Leadership Responsibilities:  

A leader in this role succeeds by driving action from a newly developed promotional and customer interaction community. This community must be motivated to spend money differently.  

Purpose of Role:  

The role exists to create a virtuous culture of Marketing Performance, Measurement & Evaluation in Diageo, to increase the impact of our investment in A&P. 

Your Key Responsibilities 

• Drive delivery of the marketing performance targets through utilization of Diageo’s marketing effectiveness platform to the marketing budget. 

• Drive a deep change in behavior – applying marketing effectiveness principles to every investment decision. 

• Embed marketing effectiveness thinking and capabilities into the business and planning cycle. 

• Develop a coordinated measurement framework to enable marketing collaborators to understand which solutions to apply under which circumstances and to have a unified approach to measurement.  

• Develop relationships with Global Brand Teams and develop a cycle of optimization through brand teams and Hubs. 

• Work with colleagues in the marketing effectiveness team to synthesize key findings and insights into marketing performance and ensure they are fed back to key decision makers effectively. 

• Manage and continually improve the marketing analytics program that supports the marketing impact capability.  

• Continuously and actively seek out enhancements of Diageo’s marketing effectiveness capability to unlock further value. 

About you

• 6 years+ experience in similar consumer marketing organizations and/or marketing effectiveness consultancies and/or econometric modelling agencies. 

• Able to demonstrate experience directly driving business change across collaborators. This should include experience working directly with business leaders at all levels of seniority. 

• Outstanding influencing skills are critical. 

• Excellent verbal and written communication skills. 

• Confidently lead sessions, often to a senior audience. 

• Self-starter who is comfortable with a rapidly-changing environment. 

• Energetic, relentless desire to succeed, great teammate. 

• Used to working with a variety of partners and building relationships.  

Working with us

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to run your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We recognize and value performance, offering our people a highly competitive Rewards and Benefits package such as:

• Incentive plan that rewards you for delivering extraordinary performance.

• Modern work life balance policies and wellbeing activities.

• Employee Assistance Programme.

• Welfare Plan

• Working in the largest spirits' company in the world

• Industry leading functional and leadership capability trainings.

• Our product discounts.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense and make our employees feel welcomed and celebrated for who they are just by being themselves. You’ll be part of building and supporting an inclusive culture. This culture celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, approaches, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Don’t let anything stop you from applying! 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Milan

Additional Locations :

Job Posting Start Date :

2025-12-05