This job will provide you with an opportunity to further your career alongside some of the best and most passionate technology experts from around the world in a leading company within the test, measurement and data analytics industry. You will be a strong contributor collaborating closely with colleagues from various business functions.
At HBK, we live up to our three values: Be True, Own It and Aim High. We believe in absolute integrity – it’s how we win for stakeholders, the environment and each other. We believe in teamwork and keeping our promises – to ourselves and others. Finally, we believe in being bold and positive. This is how we perform at our best and achieve greater success.
Purpose of Role
The Marketing performance analyst is accountable for all aspects of our defining, testing and measuring the performance and productivity of the marketing team and campaigns to drive a measurable marketing contribution in our global order intake and revenue realisation. The post holder will be integral in the establishment and setting of targets and goals for all campaigns and the overall marketing plan. The postholder will work closely with (and deputise for) the Martech manager and the BI team, to ensure dashboards and performance is regularly reported and shared across the Marketing & commercial stakeholder community.
The Marketing performance analyst will work closely with the entire global marketing team to deliver marketing leading performance for our customers. You will also work with and across function departments including Sales, Product Management, and Customer Care, and Finance.
Main Responsibilities:
Defining, implementing, measuring and analysing results of the execution of the strategic and tactical marketing plans as well as tools and processes at the regional and global levels and present in the form of dashboards to demonstrate ROMI and efficiency.
Define and report on all campaigns and activity and identify tactical optimisation opportunities for team members such as the measurement of granular and channel-specific marketing activities, such as the daily average click-through rate of email campaigns
Support overall strategic planning for the marketing functions, with the measurement of broad marketing goals, such as brand awareness or customer segment attribution modelling.
Improve buy-in and adoption of marketing metrics across the business, to encourage the marketing team to think about how marketing measurement methods inform and potentially enhance their decisions and the success of the business.
Mapping out of current and potential measurement methods to support your team with business case with a range of tactical and strategic measurement techniques to be deployed and evaluated.
Providing actionable insight to internal stakeholders including acting with needed authority as the voice of marketing within the BI group at HBK to help influence and develop company wide solutions for business data analysis.
Build strong relationships with regional Sales as well as other cross function departments like Product Management, Customer Care, and Finance aligning with overall goals of HBK
Professional Qualifications / Experience
A relevant degree or equivalent experience in a similar role with a strong track-record of Marketing is preferred
Previous experience of working with technical B2B company or a production, manufacturing or technical environment would be helpful
Key Competencies
Strong skills with Microsoft Excel and PowerBI; SAP, SalesForce and SQL experience a plus.
Strong analytical and quantitative skills required, with a finely tuned commercial judgment, problem solving and decision-making skills.
Deep organisational skills and ability to manage diverse stakeholders in a fast-paced, deadline driven environment
Excellent presentation skills combined with an aptitude for business development
Ability to think critically and propose technical and functional solutions for multiple stakeholders
Proven ability to work creatively and analytically in problem-solving scenarios.
Ability to work within monthly and weekly deadlines
Positive motivator with strong team building skills that help tie together our sales and marketing initiatives.