What you will do:
The Marketing Operations Coordinator is responsible for supporting the Executive Director, Marketing Enablement and Analytics in the development of processes and data-driven strategies that bring cohesion and efficiency to the Cineplex Marketing team. The individual also plays a key role in supporting the Marketing team in the reporting and measurement of revenue-driving programs for Cineplex’s exhibition and amusement offerings.
This is a hybrid position (3 days in the office per week). Office location is 1303 Yonge Street, Toronto.
Responsibilities:
Marketing Enablement
Liaise with various internal stakeholders to innovate and implement new processes within the Marketing team, including codification of responsibilities and timelines
Support with maintenance of existing processes that lend to overall cohesion & efficiency in ways of working, including campaign calendars, all-hands meetings, onboarding decks, budget code permissions, org charts & offer reviews
Assist with monthly budget forecasting process as required
Marketing Analytics
Developing campaign post reporting for various Marketing stakeholders, leveraging digital channel data (Meta, Google, etc.) and web/app data (via Adobe Analytics), with attunement to strategic implications & recommendations based on data findings.
Support ongoing processes to enable measurement of Marketing campaigns – UTM tagging, pixel governance, etc.
Qualifications:
College Diploma or Bachelor’s degree in Marketing, Communications, or Business Administration.
2-4 years of integrated marketing experience.
High-level understanding of integrated marketing strategy and tools necessary to develop and measure a successful campaign.
Proven critical thinking skills to work through relatively complex strategic problems.
Strong oral and written communication and relationship management skills to liaise effectively with multiple stakeholders.
Experience leading multi-faceted projects with stakeholders across cross functional teams.
Experience leveraging digital analytics as the basis for developing strategic campaign post reporting, with ability to derive key takeaways and recommendations.
Basic understanding of media measurement fundamentals (UTM tagging, IC tagging, pixels, etc.) is preferred.
Proficient in Microsoft Office, including Teams, Word, Excel, PowerPoint, and Outlook.
Who You Are:
Demonstrated prioritization ability, solution orientation and resilience, given ever-changing environment and market landscape
Highly energetic and flexible team player with an “all hands on deck” mentality and an entrepreneurial spirit
Ability to take initiative, in order to work both independently and collaboratively with cross-functional teams
Meticulous attention to detail when writing, editing and/or building out documents for various audiences
“Design thinking” mentality in approaching development of processes, to consider perspectives & needs of team members within different roles/capacities
Familiarity with using data and analytics to inform marketing strategy documents and determine key implications & recommendations
Strong presentation skills & experience playing a leadership role in meetings
Experience with media channel measurement and/or Adobe Analytics an asset
Inclusion & Diversity
Cineplex, its subsidiaries, and affiliates are equal opportunity employers with a commitment to hiring and retaining a diverse workforce. We encourage and welcome applications from all intersectional walks of life. The collective sum of our individual differences, experiences, knowledge, innovation, self-expression, unique capabilities, and talent represents a significant part of our culture. By valuing a diverse workforce, we enforce hiring practices that are fair and equitable.
Accessibility
We are committed to improving access and opportunities for all individuals, including those with disabilities by identifying and removing barriers that may prevent, inhibit, or restrict their access to employment opportunities. If you require accommodation at any stage of our hiring process (application, interviews, assessments, and placement), please contact us at 416-323-6600 or via email at jobs@cineplex.com.
Use of AI
We use AI-assisted tools to help us review applications and support parts of the recruitment process. However, every application is reviewed by our HR team, and all hiring decisions are made by our people, not by AI.
This position is a current vacancy and is being actively recruited to fill an existing role within the organization.
While we appreciate all interest, only those candidates selected for an interview will be contacted.
Wage ($):
$60,000 - $75,000CAD