Service Center
CSCS TX
Key Responsibilities
Channel Strategy & Execution
- Translate brand and content strategies into paid media plans that deliver measurable results across search, social, display, video, and programmatic channels.
- Manage day-to-day execution, and pacing and billing of campaigns, ensuring delivery against business objectives.
- Monitor and adjust campaigns in real time to optimize performance and budget efficiency.
- Test new channels, platforms, and formats to expand reach and uncover growth opportunities.
Performance Measurement & Optimization
- Define and track channel KPIs (e.g., CTR, CPC, CPA, ROAS, conversion rate, lead volume).
- Analyze campaign results and provide actionable insights and recommendations to the Senior Director.
- Build regular reporting dashboards in partnership with Analytics to communicate performance to leadership.
- Drive continuous improvement through structured A/B testing of targeting, messaging, and creative.
Cross-Functional Collaboration
- Partner with the Content & Creative Studio to ensure ads are on-brand, compelling, and optimized for each channel.
- Work with Digital Experience teams to ensure smooth user journeys from ad click through to conversion.
- Manage external agency partners and platform reps (Google, Meta, LinkedIn, etc.) to maximize results and access new opportunities.
- Partner with Analytics Manager to ensure proper tracking and measurement in advance of campaign launch and for mid/post-performance reporting.
Innovation & Continuous Learning
- Stay ahead of trends in digital media, martech tools, lead generation tactics, and performance marketing.
- Recommend new tactics, targeting approaches, and channel innovations to the Senior Director.
- Ensure Caliber’s paid media program remains competitive and forward-looking.
Qualifications
- 5–7 years of experience in paid media or performance marketing, with proven ability to drive measurable ROI.
- Hands-on expertise across Google Ads, Meta, LinkedIn, and programmatic DSPs; offline media knowledge a plus.
- Strong analytical skills with experience using reporting and analytics tools (Google Analytics, Looker, Tableau, etc.).
- Ability to manage multiple campaigns and budgets simultaneously in a fast-paced environment.
- Ability to clearly present results to leadership in a corporate setting.
- Strong collaboration and communication skills, able to partner across marketing, digital, and sales teams.
- Bachelor’s degree in Marketing, Business, Communications, or related field.
As the Paid Media Channel Manager, you’ll play a central role in how Caliber amplifies its story and drives demand in the market. You’ll be the hands-on channel expert ensuring that every media dollar is working harder — and you’ll bring insights that shape how the brand evolves and grows under the leadership of the Senior Director, Brand & Marketing Strategy.
Caliber uses E-Verify to confirm the identity and employment eligibility of all new hires.
Must be eligible to work in the U.S. with no restrictions.