Marketing Manager

The Opportunity

XP Health is looking for a Marketing Manager to help drive growth across the full member lifecycle—from client acquisition and enrollment to ongoing engagement and retention. This role is ideal for a hands-on marketer who enjoys turning strategy into execution and thrives in a fast-paced, collaborative environment.

You’ll play a critical role in bringing XP Health’s story to life across channels, partnering closely with Sales, Product, Engineering, and external vendors to deliver thoughtful, high-impact campaigns. If you’re energized by experimentation, data-driven iteration, and building meaningful experiences for members, this role offers the chance to make a real impact.

Core Responsibilities

• Own and execute integrated marketing campaigns that drive brand awareness, member engagement, and growth across email, social, display, direct mail, and content channels
• Lead lifecycle marketing execution, including building, QA’ing, and launching campaigns in partnership with engineers and third-party vendors
• Code and QA templates
• Schedule email and SMS sends
• Troubleshoot delivery or performance issues
• Support client reporting
• Ensure marketing communications are well-designed and effective, with layouts optimized for performance, usability, and mobile experience
• Analyze campaign performance and translate insights into optimizations that improve engagement, conversion, and retention
• Partner with Sales to align marketing efforts with revenue goals and support pipeline growth
• Plan and execute events, product launches, and promotional initiatives that increase awareness and drive adoption
• Build and maintain strong relationships with external clients, partners, agencies, and vendors
• Represent the Marketing function in client meetings, clearly communicating strategy, performance, and next steps

Requirements

• 3+ years of experience in Marketing, Business, Communications, or a related field
• Strong attention to detail and organizational skills, with the ability to manage multiple priorities in a fast-moving environment
• A solid understanding of digital marketing channels and tools, especially email and lifecycle marketing
• Hands-on experience with email and marketing automation platforms (e.g., HubSpot, Customer.io, Salesforce Marketing Cloud)
• Proficiency with design tools such as Figma or Adobe Creative Suite
• Comfort working cross-functionally and communicating clearly with both technical and non-technical partners
• A proactive, ownership-driven mindset—someone who sees opportunities and takes initiative

Bonus Skills (Nice to Have)

• Visual design or light coding experience
• Product marketing experience, including personas, user journeys, or messaging frameworks
• Experience leveraging AI tools or automation to improve marketing efficiency and experimentation

Why Join XP Health?

• Shape the future of vision health with an ownership mindset in a mission-driven startup
• Work alongside a team that values innovation, creativity, and bold execution
• Be the face of change for providers transforming the member experience
• Competitive compensation, benefits, and growth opportunities in a scaling company
• We aren’t looking for perfection, none of us is perfect. We are looking for those who have a strong character and desire to continually learn and contribute to a meaningful mission.

Note: This role is preferred onsite in San Carlos, CA, with an expectation of being in the office at least 2 days per week to support collaboration and cross-functional work.