Key Responsibility
· Define brand's growth opportunities
i. Formulate strategic roadmap and identify high growth areas and disease indications. Design innovative and strategic program to realize business impact
ii. Unlocks innovative models across the experience journey to deliver value and business growth.
iii. Consistently delivers integrated plans grounded in insight and is successful in developing optimal plans to un-lock growth.
iv. Supports the cross functional team to scenario plan and to evaluate different opportunities and risks. Quantifies any consequence on the forecast and integrated brand strategy.
· Champions local insight to gain a deep understanding of the people we serve along the experience journey
i. Prioritize target segments through meaningful and actionable segmentation to influence behaviour change for growth.
ii. Provide deep analysis of business insight based on internal sales data, external reference data and marketing research report
· Create an integrated and engaging omnichannel strategy with an optimum media/channel mix (on and off-line) that delivers the required behaviour change and brand growth
i. Develop brand narratives and content for target segments/ personas to drive behaviour change and brand growth
ii. Build and leveraging strong agency partnerships; inspiring and motivating our partners to deliver outstanding work which meets agreed growth metrics
iii. Leverage multiple data sources and real time analytics to continuously evaluate and optimize the performance of brand campaigns, ideas, assets and content against agreed metrics
· New indication
i. Responsible for new indication assessment, planning and execute in collaboration with cross-functional team
Qualifications:
· Working Experience: At least 5 years of product management experience, multinational pharmaceutical companies is preferred
· Transversal Skills：Excellent communication and interpersonal skills
· Functional Skills: Championing People，Growth Mindset，Obsessive Execution
· Educational background: Bachelor degree or above (major in medicine, public health or marketing is preferred)
· Language requirements: Fluent in English and fluent Mandarin
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!