Marketing Manager, Partnerships

Department: Marketing
Team: Industry Services
Location: London with hybrid working (c. 2 days in the office) 
Position type: Contractor (umbrella – inside IR35) until 31st December 2026

What the hiring manager says

GSMA Industry Services team is ambitious and fast-moving. We have substantially increased our customer base over the last 24 months as well as expanded our service offerings. In the last 12 months we have launched a partnership program, aimed at developing new commercial partnerships with existing businesses, to serve the wider ecosystem. It is a new arm of the business, with a real focus on growth and innovation, making it a very exciting time to join.

Ben Peterhans, Marketing Director, Services & Intelligence 

About the Team

We are a fast-growing part of the GSMA, serving over 1,800 customers across the world.  Through a small and dynamic team, we provide a variety of valuable data, resources and tools that improve and support global connectivity by underpinning important interoperable backend functions. 

Our services address global technical needs around three core topics: Devices, Networks and Assurance.  This role will support the development of our partnership program, aimed at delivering new products in all three areas.

About the role

The Marketing Manager role is a key position in an exciting growth area for GSMA Industry Services.  As the GSMA Services team continues to grow its proposition with new products, we look forward to welcoming a marketing professional to help support NPDs, and drive awareness, demonstrate value, and ultimately deliver a robust sales lead pipeline into the Services partnerships team. 

The successful applicant will help to drive a measurable and significant increase in GSMA’s revenue, working across multiple marketing disciplines, with focus on new product development. We offer a combination of subscription and usage-based services and this individual will be involved in the delivery of automated lead generation and nurturing campaigns.

Responsibilities include but are not limited to:

•    Build and execute launch campaigns for new partnerships
•    Execute lead-generation campaigns including database-focused marketing, website, social and email marketing;
•    Support relevant sales and retention-related activities including physical & virtual events, summits, seminars, and networking events;
•    Work cross-functionally with other GSMA departments to ensure content development & reuse for sales-related activities including case studies, blogs and testimonials
•    Create partnership communications to help on-board, cross-sell and notify Mobile Operators about the partnerships customer test group
•    Support other marketing team members and product directors through activities including email communications and digital asset creation

About You

•    You have B2B digital marketing experience
•    You have a record of successfully managing BAU or lead gen B2B marketing programmes
•    You have experience of a broad range of marketing tactics including Google Analytics, social, SEO, email marketing, banner advertising, and marketing automation tools.
•    You are analytical and objective-focused, capable of measuring and reporting marketing results to prove the ROI of marketing to the business.
•    You can plan implement, evaluate, and continually review marketing activity to ensure effective campaigns.
•    Salesforce and Salesforce Marketing Cloud experience preferred
•    Experience in launching new products and services preferred

About your skills

5 core skills that are intrinsic to this role are:
1.    Project Management 
2.    Teamwork 
3.    Stakeholder Management 
4.    Commercial Awareness
5.    Analysis

Contract type

Short term Contractor

Worker type

Contingent Worker

What We Offer

Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.

In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.

To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.

Being You at the GSMA

We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.

GSMA Values

Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.

Passionately driven

We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.

Insightful leaders

We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.

Stronger together

We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.

Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.