Marketing Manager, Pakistan

We’re looking for a Marketing Manager to lead Payoneer’s marketing efforts in Pakistan. This role is focused on engaging millions of SMBs and professional businesses in Pakistan, helping them get paid globally through Payoneer’s fast, flexible, secure, and low-cost solutions.

The ideal candidate is a results-oriented, data-driven marketer who can own and grow in-country marketing revenue. You will manage local vendors – including PR, content, creative, lead generation, and social media – while partnering closely with Global Marketing teams to deliver integrated campaigns aligned with regional and global strategies.

Lahore | Hybrid | Full-time

What you'll do

• Existing customer growth & retention: Drive market-led initiatives and incentive / reward campaigns to boost volume and usage, build customer loyalty, and increase retention rates.
• Customer acquisition & lead generation: Develop and execute integrated acquisition strategies including paid media, ABM, and named account targeting to attract high-value ICPs, generate qualified leads for Sales, and improve funnel conversions (MQL > SQL > Won Deals).
• Events management: Activate online and offline events, webinars, workshops, VIP networking dinners, and sponsored industry events to acquire high value customers, deepen customer relationships, and enhance product education.
• PR & media: Secure media coverage, interviews, byline/ op-ed, commentary, and speaking opportunities at marquee industry events to build Payoneer’s media footprint in Pakistan.
• Social & community engagement: Actively monitor social listening, manage local community groups, and leverage influencer marketing to defend brand reputation and address potential negative sentiment.
• Content creation: Collaborate with content teams to craft compelling stories about Payoneer through eBooks, whitepapers, website copy, and blogs; partner with Sales to develop impactful marketing collateral such as brochures, datasheets, and presentations.
• Data analytics and KPI reporting: Monitor performance dashboards on a daily basis, gather market insights, understand customer behaviours, identify gaps / blockers, and proactively initiate marketing actions to seize growth opportunities.

Who you are

• Bachelor’s degree in marketing, business, or a related field.
• 6+ years of marketing experience, including at least 3 years in B2B marketing.
• Experience in delivering integrated campaigns across channels such as website, PPC, SEO, Email, WhatsApp, social media, events, and PR.
• Strong analytical skills to track, measure, and optimize campaign performance, driving continuous improvement.
• Ability to make strategic decisions in a dynamic environment and anticipate future needs.
• Excellent communication and interpersonal skills.
• Team player with a talent for building strong relationships with partners, customers, and colleagues.
• Highly organized, focused, and able to perform under pressure.
• Excellent written and spoken English.

Not a must but a great advantage:

• Experience in the Payments industry is a plus.
• Experience with Salesforce, data analytics & BI tools preferred.

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