Marketing Manager - Paid Search & Social

The Marketing Manager – Paid Search & Social leads the strategy and optimization of search and social digital advertising campaigns for the firm across platforms such as Google, Meta, LinkedIn, and YouTube. This role collaborates cross-functionally with internal teams at Ameriprise and external agencies to deliver data-driven, brand-aligned content while ensuring performance, compliance, and innovation. As a subject matter expert, you will translate insights into actionable strategies and evolve Ameriprise’s paid media approach in a dynamic search and social landscape.

Key Responsibilities

Strategy Development and Evolution

• Lead the development and ongoing refinement of Ameriprise’s paid social media strategies across platforms such as Facebook, Instagram, LinkedIn, and YouTube.
• Lead the creation and optimization of paid search strategies across platforms including Google Ads and Bing.

Campaign Execution & Optimization

• Collaborate with media agencies and internal partners (SEO, content, analytics, brand, etc.) to launch and manage paid search and paid social campaigns across platforms including Google, Bing, Meta, LinkedIn, and YouTube. Ensure timelines, budgets, and deliverables are met, while maintaining exceptional communication with team members, leadership, and stakeholders throughout the process.

Reporting & Thought Leadership

• Analyze performance metrics to optimize campaigns and translate complex data into clear, actionable insights for marketing teams and senior leadership.
• Act as the subject matter expert for paid search and paid social, staying informed on emerging platform trends and sharing strategic recommendations

Required Qualifications

• Bachelors Degree or equivalent (4 years)
• 3-5 years of relevant experience
• Minimum of 3 years of experience in paid search and paid social media management, including campaign strategy and content development.
• Proficiency in ad platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign manager, etc.
• Deep understanding of audience targeting strategies and best practices for paid search and social content.
• Proactively stays current with evolving trends, platform updates, and industry best practices, applying insights to optimize campaign performance and drive innovation.
• Superior written and verbal communication skills, with the ability to translate complex data into clear, compelling narratives.
• Strong interpersonal skills with a proven ability to build relationships and influence stakeholders at all levels, both internally and externally.
• Exceptional organizational skills and attention to detail; adept at managing multiple priorities in a fast-paced, dynamic environment.

Preferred Qualifications

• Experience in financial services or other highly regulated industries.
• Proficiency with analytics platforms such as Adobe Analytics for performance tracking and insights.
• Familiarity with data connectivity and identity resolution platforms (e.g., LiveRamp), including audience activation and privacy-compliant data usage across digital channels.

About Our Company
We’re a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of 2024. With our team of more than 20,000 people in 20 countries, we advise, manage and protect assets and income of more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

The estimated base salary for this role is $93,400 - $126,100 / year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.Full timeExemptMarketing/Product ManagementMARKT Marketing