About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.
ROLES & RESPONSIBILITIES
Summary:
Role: Responsible for develop and execute marketing strategy throughout the product lifecycle, including; Develop consumer insights, defining the product vision, and develop marketing plans to generate consumer demands. Working closely with sales, finance, regional marketing team and other cross functional teams to deliver Product P&L and market share goals are met.
Reporting directly to: Associate Marketing Director - Pediasure
High frequency of interaction: Top management, Region, Cross Function, Team and external Partners
Working location: Melinh Point, 2 Ngo Duc Ke, Ben Nghe Ward, District 1, HCM city.
Subordinate: 1 ABM, 1 brand admin, 1 marketing intern.
Core job responsibilities:
Planning, managing, and executing strategies/programs for portfolio of brand.
Positioning portfolio to meet changing needs of markets, consumers, and business objectives.
Developing short and long term strategic insights and opportunities from trend drivers and analyses.
Establishing strategies for creation of line extensions and new products.
Effectively manage marketing, advertising and promotional activities of the product to achieve short and long-term business objectives; including revenue, sales, profit and market share targets.
Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance.
Interpret research findings and draw appropriate insight based on the results.
Create and execute innovative and effective marketing campaigns, concepts and strategies to drive sales, exposure and virality including ads, TVC, social media campaigns and website content.
Identify key trends and tools in performance marketing and social media marketing in order to develop effective CRM/Digital approaches.
Monitor and report on the productivity of marketing plans and projects.
Prepare budgets, reports and forecasts in a timely manner.
Participate in annual budget Plan/ Update cycle
Achieve forecast accuracy and new products launch KPI targets.
Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures.
Review complaints and suggestions relating to assigned products and develop action plans to address them.
Support Business Excellence re-certification and sustain business excellence standards.
Effectively communicate with cross-functional teams, upwards and downwards.
MINIMUM BACKGROUND/ EXPERIENCE REQUIRED
Work Experience:
A minimum 7 years in marketing, especially brand management in MNCs, prefer FMCG background
Experience in developing ATL brand communication in both traditional and digital based on consumer insights
At least 2 years at independent brand management position at business scope from 50 Mil USD (optional)
Industry experiences：
Multiple product business
Growth business/acquisition
Mature/declining business
Renewal/turn-around
Long range Planning
Strategy development, execution, and measurement
P&L, budgeting, planning & forecasting, finance
Risk-based analysis and decision making, and contingency planning
Talent management/development
Sales & distribution skills
Regulatory, QA, legal policies/environment
Position experiences:
Launch new brands and new products. Bring innovations to existing brands and products to market.
Move from an operational “doing” role to a strategic one. Achieve results through teams rather than individual effort.
Demonstrate an understanding of business drivers and an ability to influence them to achieve growth.
Carry brand strategy and P&L responsibility.
Possess a track record of tangible results in each role
Core Skill Requirement:
Required Brand Management Expertise
Stage gate analyses/product development processes
Launch recommendations
Customer, consumer, and shopper insights and understanding
Category dynamics
Brand visioning and positioning
Product branding and messaging
Complex pricing strategies
Competitive bench-marking and strategies
Resource acquisition & allocation
Marketing spend ROI
Promotions, advertising, external agency relationships
Trade/retail and/or healthcare/institutional marketing
Media relations
Language Skills： English proficient
Computer Skills:
Able to utilize computer programs such as notes, excel and PowerPoint to compile, build, analyses and consolidate data.
Core Trait/Behavior Requirement:
Excellent interpersonal skills
Self-starter, aggressive for constant improvements
Capable of timely and fast, accurate deliverables
Strong at adaptability
MINIMUM EDUCATION REQUIRED
Bachelor’s Degree or Above
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.