The Role
We are looking for a Regional Marketing Manager, France and Benelux to support the Direct Platform business in these key European markets. The role sits within the Direct Platform International Marketing team and is responsible for translating global marketing strategies into locally relevant, commercially impactful execution across France and Benelux.
This is a generalist marketing role with a strong focus on demand generation, events, and PR, tailored to local market needs. You will work closely with the regional sales and customer success teams, as well as global demand generation, product marketing, events and communications teams, to drive pipeline growth, strengthen client relationships, and build Morningstar’s presence in France and Benelux.
This role is deeply rooted in local market understanding, including financial industry trends, competitive dynamics, and cultural nuance, particularly in France.
Key Responsibilities
Demand Generation
Localize global demand generation campaigns and execute for the France and Benelux markets, with a primary focus on French-language adaptation
Partner with global campaign managers to ensure local relevance and priorities
Events
Plan and execute a mix of third-party and Morningstar-hosted events to support both pipeline generation and client retention
Work closely with Sales and Customer Success teams to ensure events support regional commercial objectives and follow-up
PR and Market Presence
Support PR activities focused on the French market, including coordination with journalists and internal stakeholders
Contribute to strengthening Morningstar’s brand visibility and thought leadership in France through regular engagement with the media
Cross-functional Collaboration and Execution
Act as the regional marketing point of contact for France and Benelux, ensuring strong alignment across cross-functional teams
Translate global messaging, programs, and priorities into locally relevant execution while maintaining consistency with global strategy
Track and report on marketing performance using metrics tied to pipeline, engagement, and revenue impact
Perform other duties as required to support regional business priorities
Qualifications
Minimum of 5 years of experience in a B2B marketing role, ideally in a regional or field marketing capacity
Experience in financial services, software, or data-driven businesses
Fluent in English and French
Bachelor’s degree
Nice to have
Experience localizing global marketing campaigns for regional markets
Strong project management skills
Data-driven mindset with an understanding of pipeline and revenue impact
A collaborative, proactive approach with strong attention to detail
Curiosity, resilience, and a willingness to learn and adapt in a fast-moving environment
Morningstar's hybrid work environment gives you the opportunity to collaborate in-person each week as we've found that we're at our best when we're purposely together on a regular basis. In most of our locations, our hybrid work model is four days in-office each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.
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