Marketing Manager

Marketing Manager

Description -

Job Title

Marketing Manager – Argentina (Specialist / Individual Contributor)

Location

Argentina (Hybrid)

Role Summary

The Marketing Manager – Argentina is the country owner of the One Marketing Plan, accountable for end‑to‑end marketing strategy, execution, measurement, and budget management across Consumer and Commercial businesses, for all categories.

This role leads country alignment, translates LATAM and global priorities into clear local activities and tactics, and ensures marketing investment drives measurable business impact. The position is a hands‑on specialist role, with full ownership but no people management.

Key Responsibilities

• Lead and own the Argentina One Marketing Plan, ensuring full alignment across: Consumer and Commercial businesses

• Translate strategic priorities into clear activities, tactics, and execution plans for the country
• Act as the single point of accountability for all marketing initiatives in Argentina

End‑to‑End Marketing Plan Ownership

• Own the full marketing plan lifecycle: Strategy / Planning / Execution / Measurement and optimization

• Ensure consistency of brand, messaging, and customer experience across all touchpoints
• Balance short‑term demand generation with long‑term brand and preference objectives

Demand Generation, Campaigns & Social Media

• Plan and execute integrated marketing campaigns across:
  • Digital and paid media
  • Social media (organic and paid)
  • Events, ABM, and Partnerships
• Own the local social media strategy, ensuring relevance, engagement, and alignment with brand guidelines
• Work closely with Sales to drive funnel performance and pipeline contribution

Measurement, Performance & Accountability

• Define success metrics and KPIs for all marketing activities
• Be accountable for measuring marketing performance
• Use insights and dashboards to optimize activities and improve results continuously
• Provide clear reporting and insights to LATAM stakeholders

Budget Ownership & Financial Management

• Own and manage the Argentina marketing budget across Consumer and Commercial
• Ensure disciplined investment allocation aligned to priorities and ROI
• Actively work with alliances and partners to:
  • Secure additional funding (MDF, co‑marketing, alliances budgets)
  • Extend marketing impact beyond core budget
• Track spend, forecast accurately, and ensure compliance with financial processes

Cross‑Functional & Partner Collaboration

• Partner closely with: Sales / Category teams / Channel and GTM / Alliances and partners

• Act as a strategic marketing partner to the country leadership team
• Share market insights, customer feedback, and competitive intelligence with LATAM teams

Required Qualifications

Experience

• 5–7+ years of experience in Marketing, preferably in:
  • B2B and B2C environments
  • Technology, solutions, or complex portfolios
• Proven experience owning country marketing plans, budgets, and execution

Skills & Capabilities

• Strong experience in:
  • B2B and B2C Marketing planning and execution
  • ABM
  • Social media strategy and activation
  • Performance measurement and ROI tracking
• Solid financial acumen and budget management experience
• Ability to operate independently with full ownership and accountability

Education & Languages

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field
• Native Spanish
• Advanced English (business proficiency)

What Success Looks Like

• A clearly aligned, well‑executed Argentina One Marketing Plan
• Measurable impact on demand, pipeline, and brand objectives
• Strong budget discipline with effective use of alliance funding
• Trusted partnership with Sales, Category, and LATAM stakeholders

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (Argentina)

Travel -

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"