Marketing Manager

Job Description Summary

As this role, you will:
1. Implement regional marketing strategy and boost brand awareness.
2. Plan and execute regional marketing activities.
3. Develop marketing materials to deliver product value.
4. Research market & competitors, and manage KOL relations.
5. Support sales conversion and optimize marketing resources.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

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Job Description

Roles & Responsibility

• Drive the implementation of regional marketing strategies for the ULS product line, including annual marketing plans, key project execution, and brand visibility enhancement.

   

  • Plan and execute regional marketing activities, such as academic conferences, departmental meetings, roadshows, exhibitions, and digital campaigns, ensuring alignment with brand positioning and effective outreach to target customers.

   

  • Lead regional marketing content development, including product value proposition refinement and the creation of promotional materials (PPT, brochures, video scripts, digital content, etc.), to improve the efficiency of product value communication.

   

  • Conduct in-depth analysis of regional market trends, customer needs, and competitive dynamics, generating actionable insight reports to inform product strategy, sales strategy, and marketing investment decisions.

   

  • Establish and maintain a regional KOL network, driving expert collaborations, demonstration center projects, and the execution of key hospital marketing initiatives.

   

  • Collaborate closely with the sales team to provide marketing toolkits, competitive analysis, and case content support, enhancing sales conversion efficiency.

   

  • Track the performance of marketing activities, conduct data analysis, ROI evaluation, and post-campaign reviews to continuously optimize the allocation of marketing resources.

Qualification/Requirements

• Bachelor’s degree or above; preference given to candidates in Marketing, Biomedical Engineering, Medicine, Nursing, or related fields.

   

  • 5-10+ years of relevant marketing experience in the medical device or pharmaceutical industry; experience with ultrasound equipment is a strong plus.

   

  • Demonstrated expertise in marketing campaign planning and execution, with the ability to independently manage multiple marketing projects.

   

  • Strong content development and production skills; proficient in office software, with the ability to translate complex technical information into clear, compelling marketing language.

Desired Characteristics

• Excellent market insight, data analysis, and project management capabilities.

   

  • Outstanding communication and coordination skills, with a proven track record of effective collaboration with sales, medical affairs, KOLs, and hospital stakeholders.

   

  • Strong compliance awareness and familiarity with relevant regulatory requirements in the medical device industry.

 

Inclusive & Diversity Paragraph

• GEHealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability,protected veteran status or other characteristics protected by law.

BehaviorStatement

• We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency;deliver with focus, and drive ownership always with unyielding integrity.

TotalReward Statement

• Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.