Marketing Manager, Education & Government

Shaw Contract is a global design leader in commercial flooring for some of the world’s most creative and innovative environments. Our vast, sustainable product offerings can be found in diverse markets such as workplace, healthcare, hospitality, education and multi-family dwellings; supporting the spaces in which we work, learn, live, play and heal.   

Reporting to the Director of Marketing for our Education and Government segment, our Marketing Manager is essential for the continued growth of our business, diving-deep into market segment activities and working across our marketing, design and sales organization to develop projects and tools both for internal and external use and driving marketing segment projects, including product launches.  We’re seeking a proactive, collaborative professional who thrives in a dynamic, fast-paced environment and enjoys bringing structure and clarity to an innovative, design-driven organization.  Our Marketing Manager works closely with the Marketing Director to drive cohesion through all activities and interactions.   Responsibilities will be for the oversight of planning, development and implementation of Shaw Contract segment-related marketing activities including events, tradeshows, and special requests to enhance the customer experience.  The Marketing Manager partners with sales account managers to develop targeted communications and solutions-based tools to impact our clients.  

This position will work out of our Create Centre campus in Cartersville, GA in a hybrid way at least 3 days per week.

Responsibilities:  

• Engage with internal and external customers to execute segment marketing projects.  

• Provide support to sales account managers to enable revenue generation.  

• Create segment-specific product launch campaigns.  

• Identify internal and external resources with skill set to accomplish projects.  

• Manage workflow, schedule, and traffic of projects from concept to completion to ensure timelines and budgets are met.  

• Create segment-specific content including project profiles, case studies and product support materials.  

• Provide segment-specific training to the organization, including sales account managers.  

• Assist in measurement, tracking and reporting on segment marketing budgets.  

Requirements:  

• Bachelor's degree and a minimum of 2-4 years of professional experience in marketing, design or related field, or an equivalent combination of education and years of experience.

• Ability to travel up to 15%

Highly preferred experiences and skills: 

• Experience in a marketing role in an B2B environment.

• Experience marketing products into the commercial interiors segment, architecture and design segment, or education and government segment. 

• Demonstrated expertise in project management, including planning, execution, and follow-through.

• Strong organizational and planning abilities with a proven track record of managing multiple priorities effectively.

• Ability to thrive in a dynamic, collaborative team environment and remain effective when navigating ambiguity or shifting priorities.

• Confident and engaging public speaker with well-developed presentation skills tailored to a variety of audiences.

Competencies:  

• Build Trusting Relationships   

• Deliver Compelling Communication   

• Plan and Organize    

• Demonstrate Customer Orientation   

• Execute Action Plan