Job Posting:
Since 1953, Ferguson has been a source of quality supplies for a variety of industries. Together We Build Better infrastructure, better homes and better businesses. We exist to make our customers’ complex projects simple, successful, and sustainable. We proactively solve problems, adapt and grow to continuously serve our customers, communities and each other. Ferguson, a Fortune 500 company, is proud to provide best-in-class products, service and capabilities across the following industries: Commercial/Mechanical, Facilities Supply, Fire and Fabrication, HVAC, Industrial, Residential Trade, Residential Building and Remodel, Waterworks and Residential Digital Commerce. Ferguson has approximately 36,000 associates across 1,700 locations. Ferguson is a community of proud associates who operate with the shared purpose of building something meaningful. You will build a career that you are proud of, at a company you can believe in.
Position Overview
The Marketing Manager - Dual-trade Business is responsible for leading the marketing strategy for the assigned customer groups to profitably generate new customers, grow share of wallet, reduce churn, and improve customer loyalty.
This position leads customer marketing communications and engagement programs aligned with the business group, category management and our field / branch network. The Marketing Manager works closely with all partners to understand overall goals and revenue targets and builds measurable marketing programs that generate awareness of our brand, and drive demand and growth of Ferguson services and products for new and target accounts.
Location:
This role is approved for remote work across the United States or Hybrid out of Ferguson's corporate offices in Newport News, VA, according to company policy.
Responsibilities:
The role will serve as the primary marketing contact for the business and will develop and oversee national marketing initiatives for the company’s residential plumbing and HVAC business including but not limited to advertising plans, print marketing, customer events, digital advertising, owned media, and other national and focus market initiatives.
Planning and Strategy
Analyze customer insights and market analysis to build successful strategies that align with the business’s objectives and company’s financial goals. In addition, maintain awareness of competition and target audiences to identify industry trends to ensure the company's marketing efforts are innovative and effective.
Possess a thorough understanding of the residential trade plumbing and HVAC business, its strategic objectives and business model, competitors, customer audiences, strategic brands and sales programs, and value propositions.
Build measurable marketing programs to support specific marketing objectives across different channels and segments that align with the customer lifecycle and overall strategic marketing plan.
Draft marketing plans to include customer-facing marketing programs, demand generation (lead nurturing, tradeshows and events), marketing campaigns (advertising, performance), sales enablement tools (brochures, print marketing, presentations), customer communications (email marketing, social media, web content, direct mail) and coordination of all other promotional programs for the business.
Financially responsible for the customer group marketing budget, vendor funds/co-op and submit budget proposals according to the annual planning and budgeting process.
Strategic Leadership
Understand the business group’s performance, objectives and roadmap to contribute to business planning at the executive level and translate to a marketing strategy consistent with the organization's product / category / supplier strategy.
Participate in regular business reviews with executive leadership and strategic teams and ensure the alignment of the marketing plans to objectives, performance results and goals.
Communication and Collaboration
Establish and communicate campaign targets, objectives, and goals and set performance expectations aligned with capabilities and budget.
Partner with Category Management, Own Brand Marketing, Customer Group leadership, and Brand teams to understand key initiatives for the enterprise and the residential business.
Work in close partnership with Customer Experience and Analytics team to distill performance reports and customer research.
Engage directly with Marketing teams from Integrated Media and Creative & Content to define tactics and map the end-to-end customer campaigns and marketing programs and measurement.
Work with partners in Brand Strategy to support, leverage and extend the enterprise brand messaging and positioning and align customer groups accordingly.
Vendor Management
Cultivate relationships with vendor partners regarding residential plumbing and HVAC marketing programs.
Develop marketing opportunities and programs for vendor MDF / co-op that align with the business objectives, support category and product strategy, and deliver value for our customers.
Provide regular correspondence and performance reporting for key strategic vendors identified by the business and category management teams.
Documentation and Reporting
Assist Marketing Insights & Analytics team with analysis of performance reports, sales data and customer behavior to provide recommendations.
Host quarterly marketing reviews with internal teams and business leadership providing campaign analysis, state of marketing, opportunities and forecasts.
Assist in preparation of marketing team and business meetings, including quarterly vendor meetings, monthly marketing presentations and annual performance reviews.
Leadership
Lead a team of four marketing specialists.
Prioritize workload and goals for the team, ensuring associates have the support vital to deliver on work successfully.
Host monthly meetings to review the progress of marketing initiatives with internal marketing channel and content teams.
Qualifications:
Bachelor’s Degree in related field; or equivalent channel marketing work experience.
10+ years of proven experience in B2B marketing; a focus on HVAC and plumbing products and services a plus.
Possess strong communication skills as a leader, with business partners and at all levels.
Previous team leadership experience, with an ability and passion for talent development.
A leader who can prioritize work and who can work independently and with colleagues.
Proven track record of developing and delivering successful B2B marketing campaigns that drive business results.
Strong analytical skills, with the ability to use data to drive decision-making and optimize campaign performance.
Working knowledge of MS Office 365 software.
Requires travel up to 15%.
At Ferguson, we care for each other. We value our well-being just as much as our hard work. We are committed to a holistic approach towards benefits plans and programs that support the mental, physical and financial well-being of our associates. Our competitive offering not only includes benefits like health, dental, vision, paid time off, life insurance and a 401(k) with a company match, but our associates also enjoy additional meaningful and inclusive enhancements that are adaptable to their diverse situations and needs, including mental health coverage, gender affirming and family building benefits, paid parental leave, associate discounts, community involvement opportunities and more.
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Pay Range:
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Actual pay rate may vary depending upon location. The estimated pay range for this position is below. The specific rate will depend on a candidate’s qualifications and prior experience.
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$7,383.34 - $11,816.67-
Estimated Ranges displayed are Monthly for Salaried roles OR Hourly for all other roles.
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This role is Bonus or Incentive Plan eligible.
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Ferguson complies with all wage regulations. The starting wage may be higher in certain locations based on local or state wage requirements.
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The Company is an equal opportunity employer as well as a government contractor that shall abide by the requirements of 41 CFR 60-300.5(a), which prohibits discrimination against qualified protected Veterans and the requirements of 41 CFR 60-741.5(A), which prohibits discrimination against qualified individuals on the basis of disability.
Ferguson Enterprises, LLC. is an equal employment employer F/M/Disability/Vet/Sexual Orientation/Gender Identity.
Equal Employment Opportunity and Reasonable Accommodation Information