Marketing Manager

Are you ready to drive impactful marketing strategies in a dynamic legal environment?

 

Do you excel in balancing strategic vision with hands-on execution to achieve measurable results?

 

Can you lead cross-channel marketing initiatives that elevate brand visibility and client engagement?

 

Are you prepared to take ownership of a growing firm's marketing strategy, ensuring seamless vendor coordination and execution?

 

Final question: When faced with a challenge, do you get excited or run away?

 

 

** IMPORTANT: TO APPLY **

If you have any questions, please email recruit@crisp.co only.

• Please do not reach out through our website's contact information (telephone, email, or web chat) or via direct messaging on any social media platform.

To Apply: Submit your application by clicking the "Apply" button and applying on the Crisp Recruit page that opens.

**RECRUITERS DO NOT CONTACT**

At Cowen Rodriguez Peacock, we pride ourselves on being leaders in personal injury law in Texas, dedicated to helping those who have been seriously injured. Our firm is renowned for rebuilding lives shattered by catastrophic accidents, with a mission deeply rooted in justice and client advocacy. Beyond our courtroom victories, we are committed to enhancing the lives of our clients and their families, ensuring they receive the attention and care they deserve during challenging times.

 

As The Trucking Trial Lawyers™, we leverage our specialized expertise to hold responsible parties accountable, maximizing compensation for our clients. Our success is built on a legacy of perseverance, strategic litigation, and a compassionate approach to client interactions, which has earned us numerous accolades and client testimonials. With a diverse and talented team of trial lawyers, Cowen Rodriguez Peacock continually sets benchmarks in the legal community through our dedicated focus on personal injury, brain injury, and vehicular accidents.

 

The Marketing Manager position is a pivotal role designed to lead Cowen Rodriguez Peacock's marketing strategy across B2B and B2C channels. This role supports the firm's mission by expanding our reach and impact, both through maintaining strong attorney referral relationships and building new direct-to-consumer pathways. The Marketing Manager will play a critical role in communicating our brand's promise and driving revenue growth, ensuring that our innovative legal solutions are accessible to those who need them most.

 

 

What you’ll do:

• Marketing Strategy: Develop and implement comprehensive marketing plans across B2B and B2C channels.
• Vendor Management: Manage and hold vendors accountable, ensuring spend is producing measurable results.
• Strategic Execution: Translate leadership visions into actionable marketing strategies that improve brand visibility and client acquisition.
• Performance Analysis: Track and report key marketing metrics, such as case acquisition costs and organic growth, to the leadership team.
• B2B Growth: Strengthen and diversify our referral attorney network, enhancing the firm's revenue streams without compromising existing relationships.
• B2C Development: Support and scale direct-to-consumer marketing efforts, promoting our legal services through digital-only and community channels.
• Team Management: Manage the Marketing Assistant and the Business Development Manager; report directly to the COO.

What we’re looking for: 

• 5+ Years Experience: Demonstrated success in a marketing role, with experience in strategic planning and execution.
• B2B and B2C Expertise: Strong understanding of marketing dynamics across both referral-based and direct-to-consumer channels.
• Vendor Oversight: Proven ability to manage and evaluate marketing agencies, ensuring compliance with KPIs and performance goals.
• Analytical Skills: Proficiency in interpreting marketing data and using insights to optimize strategies and budgets. You don’t need to personally execute SEO/PPC, but you must understand performance, ask smart questions, and direct vendors based on results.
• Leadership and Management: Experience managing a team, enhancing productivity, and guiding professional development.
• Legal Marketing Acumen: Familiarity with the legal industry is a plus, but the ability to quickly learn and adapt is essential.

 

Why you should work here: 

• High Impact Role: Make a significant contribution to firm growth by leading marketing initiatives that directly impact revenue goals.
• Professional Growth: Enjoy opportunities for personal and professional development, with access to leadership and decision-making processes.
• Innovative Environment: Work within a firm that values creativity, strategic thinking, and initiative, empowering you to make meaningful changes.
• Team Collaboration: Collaborate with a dedicated team of professionals, fostering a supportive and motivating work culture.

Join Cowen Rodriguez Peacock as a Marketing Manager and become a driving force in our quest to transform marketing strategies and enhance our legal outreach. We invite skilled, strategic thinkers who are passionate about making a difference to apply and play a crucial role in our firm's continued success. Your expertise will help define the future of legal marketing in a firm committed to justice and client service.