Marketing Manager

Who We Are

At Corebridge Financial, we believe action is everything. That’s why every day we partner with financial professionals and institutions to make it possible for more people to take action in their financial lives, for today and tomorrow.

We align to a set of Values that are the core pillars that define our culture and help bring our brand purpose to life:

• We are stronger as one: We collaborate across the enterprise, scale what works and act   decisively for our customers and partners.
• We deliver on commitments: We are accountable, empower each other and go above and beyond for our stakeholders.
• We learn, improve and innovate: We get better each day by challenging the status quo and equipping ourselves for the future.
• We are inclusive: We embrace different perspectives, enabling our colleagues to make an impact and bring their whole selves to work.

Who You’ll Work With

We tell the powerful story of how Corebridge makes it possible for more people and institutions to take action in financial lives – for their own and on behalf of others. Our team designs and executes advertising programs, internal and external communications strategies, and client and prospect engagement programs to showcase who Corebridge is to our customers, distribution partners and employees. Our team oversees brand positioning and strategy, digital and social media, employee and executive communications, media relations, industry research and thought leadership, product marketing, customer regulatory communications, and social impact and sponsorship programming.

About The Role

This role is instrumental in helping Corebridge Financial execute strategic marketing initiatives that support annual sales, marketing, and business growth goals, while enhancing ease of doing business for sales partners and customers. The Marketing Manager plays a critical role on the Distribution Marketing & Business Development Initiatives team, supporting Seismic and MarTech-enabled sales enablement initiatives across Life Insurance and Individual Retirement. This role contributes to the strategy, execution, governance, and optimization of Seismic, partnering closely with Sales, Marketing, Compliance, IT, and key distribution partners to drive engagement, adoption, and measurable business outcomes. 

Key responsibilities include:

• Serving as Seismic internal champion, librarian and administrator, providing support to Seismic team, driving adoption, best practices, and innovative use of MarTech to support sales growth.
• Owning the curated marketing content library, ensuring accuracy, compliance, organization, expiration management, and firm-specific approval requirements (including Allstate and other key partners).
• Consulting directly with sales partners on a 1:1 basis to develop client-specific content and customized Digital Sales Rooms (DSRs) for strategic sales initiatives and campaigns.
• Designing, building, and maintaining Seismic digital sales room templates, and supporting the sales organization in tailoring them for targeted client and firm campaigns.
• Managing 70+ Seismic user licenses, including onboarding, offboarding, access governance, and coordination with IT.
• Delivering ongoing group and 1:1 training, troubleshooting, and hands-on sales support to enable effective use of the Seismic platform.
• Acting as a key liaison across Product Marketing, Compliance, Legal, Sales Enablement, Thought Leadership, and IT to ensure seamless execution and alignment.
• Maintaining strong, trusted partnerships with Ad Review, Compliance, Legal, and key distribution partners, ensuring marketing materials meet complex regulatory and firm-specific requirements.
• Leading the end-to-end development of new Seismic marketing materials, from concept and approvals through implementation and performance measurement.
• Partnering with Sales Reporting, Salesforce, and IT to develop robust metrics, dashboards, and reporting, telling the Seismic story through engagement, usage, and sales attribution insights.
• Supporting strategic IR and Life focus firm campaigns, leveraging approved content where appropriate.
• Leading Seismic-enabled communications for key industry events and conferences, including:
  • Development of custom conference Digital Sales Rooms (pre- and post-event)
  • QR-code driven engagement strategies
  • Targeted pre- and post-conference email campaigns that generate warm leads for follow-up

Education and Experience

• Bachelor degree required, 3+ years of professional marketing experience
• Highly self-directed and motivated with excellent interpersonal and presentation skills and an ability to work in collaboration with other business units.
• Strong writing and communication skills, Excellent attention to detail
• Ability to cope with change and thrive in a fast-paced environment. Ability to work autonomously or in a close team environment.
• MarTech experience required, knowledge of Seismic / Salesforce or similar a bonus.
• Demonstrated success in marketing from conception through planning and implementation.
• Highly proficient with Word, Excel and PowerPoint
• Knowledge of Life Insurance, Annuity products and/or Financial Services experience preferred.
• Demonstrated creative thinker with strong tactical execution skills.

Please note this is not an exhaustive list of all responsibilities of the position, and the requirements of the job may change in line with business needs.

Work Location

This position is based in Corebridge Financial’s Houston, TX, office and is subject to our hybrid working policy, which gives colleagues the benefits of working both in an office and remotely.

Estimated Travel

Minimal travel

Why Corebridge?

At Corebridge Financial, we prioritize the health, well-being, and work-life balance of our employees. Our comprehensive benefits and wellness program is designed to support employees both personally and professionally, ensuring that they have the resources and flexibility needed to thrive.

Benefit Offerings Include:

• Health and Wellness: We offer a range of medical, dental and vision insurance plans, as well as mental health support and wellness initiatives to promote overall well-being.
• Retirement Savings: We offer retirement benefits options, which vary by location.  In the U.S., our competitive 401(k) Plan offers a generous dollar-for-dollar Company matching contribution of up to 6% of eligible pay and a Company contribution equal to 3% of eligible pay (subject to annual IRS limits and Plan terms). These Company contributions vest immediately.
• Employee Assistance Program: Confidential counseling services and resources are available to all employees.
• Matching charitable donations: Corebridge matches donations to tax-exempt organizations 1:1, up to $5,000.
• Volunteer Time Off: Employees may use up to 16 volunteer hours annually to support activities that enhance and serve communities where employees live and work.
• Paid Time Off: Eligible employees start off with at least 24 Paid Time Off (PTO) days so they can take time off for themselves and their families when they need it.

Eligibility for and participation in employer-sponsored benefit plans and Company programs will be subject to applicable law, governing Plan document(s) and Company policy.

We are an Equal Opportunity Employer

Corebridge Financial, is committed to being an equal opportunity employer and we comply with all applicable federal, state, and local fair employment laws. All applicants will be considered for employment based on job-related qualifications and without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, disability, neurodivergence, age, veteran status, or any other protected characteristic. The Company is also committed to compliance with all fair employment practices regarding citizenship and immigration status. At Corebridge Financial, we believe that diversity and inclusion are critical to building a creative workplace that leads to innovation, growth, and profitability. Through a wide variety of programs and initiatives, we invest in each employee, seeking to ensure that our colleagues are respected as individuals and valued for their unique perspectives.

Corebridge Financial is committed to working with and providing reasonable accommodations to job applicants and employees, including any accommodations needed on the basis of physical or mental disabilities or sincerely held religious beliefs.  If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to TalentandInclusion@corebridgefinancial.com.  Reasonable accommodations will be determined on a case-by-case basis, in accordance with applicable federal, state, and local law.

We will consider for employment qualified applicants with criminal histories, consistent with applicable law.

To learn more please visit: www.corebridgefinancial.com

Functional Area:

SM - Sales & Marketing

Estimated Travel Percentage (%): Up to 25%

Relocation Provided: No

American General Life Insurance Company