Codeword

Marketing Manager

United States Full Time

About Us

Codeword is a communication design agency that helps brands create breakthrough comms, content, and community experiences.

We’re a fast-moving team of writers, editors, designers, strategists, videographers, PR mavens, and even a few traditional marketers.

Our incredible roster of big and small tech clients trust us to launch their startups, run multi-channel campaigns, grow their user bases, and lead comprehensive PR and marketing initiatives. We’re storytellers and brand engineers, and we love big ideas that serve a real purpose.

Codeword is a remote-first agency, though we have physical offices in NYC and SF that we won’t make you visit.

About You

  • 5+ years of experience in product marketing or the marketing field.
  • Obsessed with audience behavior, and the ability to rapidly build a deep product understanding and translate complex functionality into clear, compelling user value.
  • An excellent communicator known for developing sharp marketing briefs and persuasive user-facing copy.
  • A project management powerhouse who balances process with flexibility to drive projects forward collaboratively.
  • An analytical mindset with the ability to measure campaign impact and translate key performance metrics into actionable insights and learnings.

About This Role

This is a pivotal role for a Program Manager who can speak human while executing technical campaigns for our client, focused on their developer product offerings. You will own the full campaign lifecycle—from developing the strategic brief and initial workback timeline to executing tailored promotional strategies across social, web, and YouTube channels.

You will need to be a great collaborator, working seamlessly with cross-functional teams including marketing, product marketing, developer relations, and internal production teams. If you love building structure, translating technical depth into simple narratives, and seeing your strategic plans drive tangible results, this is your role.

You’ll work independently with our client and help the agency continue to build trust and relationships. And it probably goes without saying, but we’ll say it anyway: We’re looking for teammates who delight in the details and agree that accuracy is everything.

What You’ll Be Doing

  • Act as a detective, building a deep understanding of the developer audience and product offerings to inform campaign strategy.
  • Develop high-impact marketing briefs and project plans with clear workback timelines to guide campaigns from conception through execution and post-launch analysis.
  • Create tailored promotional strategies to scale campaigns across all channels (social, YouTube, web).
  • Translate technical subject matter into clear, effective, and compelling user-facing communications.
  • Drive projects forward by seamlessly collaborating with cross-functional partners and using business insight to proactively manage agency vendors as needed.
  • Continuously measure campaign impact, turning key performance metrics into valuable learnings and insights.
  • Culture: Over-sharing pictures of your pet and/or unpopular opinions about the latest show/movie/album.

Your Compensation

People — that's you! — are the heart of our business, and we believe a culture of pay transparency benefits both Codeword and our team members’ careers. 


For this role, we’re looking to pay $100,000 - $115,000 depending on experience.

Codeword Benefits

  • Flexible work hours
  • Minimum 20 days paid vacation annually
  • 401k + financial wellness support
  • Health Insurance (medical, dental, life, pet, mental health services)
  • Home office allowance
  • Bi-annual Wellness Credits
  • Monthly Technology Credit (to offset internet / phone costs)
  • Comprehensive Parental Leave Policy

A few more things you should know about Codeword

  • The Codeword dream: Make good money doing work you care about with people you like.
  • We love our clients (they write the checks!), which means maintaining a high bar for the creativity, smarts, responsiveness, and communication skills we offer them.
  • We’re around 100 people, big enough to handle large-scale marketing programs, small enough that you’ll have an impact on our culture.
  • We’re a friendly team, we look after each other, and we grow our careers together.
  • We respect everyone’s personal life. After-hours emails are strongly frowned upon, night and weekend work is very rare, and employees are encouraged to pursue their side-hustles.
  • We’re all grownups here, and we trust each other to get the work done, whether at home or in an office or a time zone on the other side of the world.
  • We believe in defaulting to openness. Our calendars, our salary tiers, and our doors are open for all to see. (Except for secret client stuff, which we guard with our lives.)
  • We’re a proud member of the global WE Communications family.
  • Equal Opportunity: Codeword provides equal employment opportunity and doesn’t discriminate against employees or applicants because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.
  • Diversity and Inclusion: Codeword works hard to foster a diverse team and an inclusive workplace where everyone thrives.

We aren’t a traditional agency, so we like to hire people who don’t necessarily fit the agency mold or check all the “right” boxes. If you’re on the fence about applying, please do!