Your Job
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
Role Overview & Primary Accountabilities:
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
Lead Business Growth and Marketing Strategy
Develop and execute end‑to‑end marketing strategies to accelerate category growth and strengthen brand leadership in both mass and premium segments.
Drive the full marketing funnel from awareness to conversion by shaping consumer perceptions, stimulating demand, and improving new recruitment.
Translate market and consumer insights into actionable business strategies with clear KPIs, ROI frameworks, and measurable outcomes.
Optimize marketing investments, manage budgets effectively, and drive financial performance including topline and bottom line through strategically growing the right brand mix and margin mix.
Localize and adapt regional/global activations for the MYSG market, ensuring excellence in execution and brand consistency.
Partner cross‑functionally with Sales, Trade marketers, Regulatory, and regional teams to lead the business direction and launch execution
Independently manage global and regional projects to be executed domestic, regionally
Marketing Communications and Go-to-Market Campaign Lead
Lead ATL and digital campaigns by collaborating closely with creative, media, and digital agencies to deliver impactful and insight‑led brand communications.
Build strong working relationships with internal stakeholders (digital team) and external partners (creative and media agencies) to ensure seamless day-to-day operations and campaign delivery.
Strong understanding in digital environment and social commerce to lead the direction in full funnel execution (affiliates marketing, livestream)
Develop and implement content strategies that align with platform’s best practices (especially Tik Tok), including short-form video content, creator collaborations, and live streaming.
Responsible for the end-to-end design and execution of digital campaigns (upper funnel), including content direction, go-to-market strategy, and budget allocation. React quickly to mid-campaign performance insights and improve in between campaign activities.
Management and Leadership
Lead, coach, and develop a high‑performing team (2 to 3 direct reports) to build a strong marketing organization grounded in data, creativity, and execution rigor
Manage assigned projects, prioritize work, and balance strategic and tactical issues across the team
Drive collaboration of the team with all other cross-functional departments which has an impact on the marketing strategies or execution of plans
Establish appropriate KPIs for the team in line with the company’s business and brand objectives.
About Us
Huggies®. Kotex®. Poise®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth, and impact. We’re founded on 151 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results.
In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:
Essential Requirements
Bachelor’s degree in Marketing, Business Administration, Commerce, or a related field.
Minimum of 8 years experience in FMCG brand marketing and/or trade marketing, digital marketing.
Strong understanding of both traditional and digital marketing channels.
Solid analytical skills with the ability to interpret data and generate insights.
Familiarity with retail and e-commerce environments.
Proven experience working with cross-functional teams and external agencies.
Strong financial acumen with experience managing marketing budgets.
Excellent project management, communication, and organizational skills.
Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website.
No Relocation:
This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.