Marketing Manager, B2B Marketing, Retirement

Together we fight for everyone’s opportunity for a better financial future.

We will do this together — with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future.  We know that reaching this future depends on our actions today.

Like our Purpose Statement, Voya believes in being bold and committed to action.  We are committed to a work environment where the differences that we are born with — and those we acquire throughout our lives — are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.

Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage – Apply Now

Position Summary:

The Marketing Manager, B2B Marketing Strategy, Retirement is an integral part of the B2B Marketing Team, supporting Workplace Solutions. The role is responsible for developing and executing marketing strategies to launch new products, drive sales growth, deepen client | intermediary retention, and expand LTV | engagement. This role partners closely with sales, client engagement and product teams to deliver impactful marketing strategies, programs and content to drive results aligned with business objectives and customer needs.

Position Description:

Responsibilities

• Strategy and planning: Design and implement B2B marketing strategies that align with business goals. Analyze market trends, identify target customers, and develop value propositions, positioning and messaging for products or capabilities or segments. Works with internal stakeholders to define marketing initiatives around business objectives and translate customer needs into a well-defined and actionable marketing agenda.
• Campaigns and programs: Create, manage, and measure marketing campaigns across various channels. This includes new product | solution GTM, demand | lead generation campaigns and LTV nurture efforts. Responsible for overseeing the creative briefs, marketing project management, creative development of marketing assets and editorial calendars.
• Content and collateral: Develop marketing collateral, including content that aligns with the Voya's brand voice and value proposition. This includes product marketing materials, sales collateral, case studies, thought leadership, and other core program or digital content.
• Consultative expertise: Serve as a subject matter expert on segment-specific products and marketing best practices and act as a consultative marketing expert with knowledge of Retirement products and services, target audiences, market segments and intermediaries.
• Collaboration and communication: Work closely with sales, product, relationship management and executive teams to ensure marketing efforts are integrated with overall business objectives. Partner with customer engagement, creative development and management teams, CX team, cross-segment marketing, digital and social teams to execute on strategies and program success.
• Continuous improvement: Identify opportunities to enhance marketing processes and procedures to optimize outcomes and experience. Socialize best practices and learnings to transform marketing efficiency and effectiveness. Track and analyze marketing metrics, and report on campaign and program performance to senior leadership.

Key skills

• Strategic thinking: Ability to develop and execute impactful marketing strategies for B2B audiences to drive results.
• Communication: Strong verbal and written communication skills, essential for working with internal stakeholders and cross-functional teams, including sales.
• Analytical skills: Proven ability to analyze data, track metrics, and socialize reports to monitor success and inform future decisions.
• Digital marketing proficiency: Experience with various B2B digital marketing tools and platforms to develop a cohesive integrated online presence.
• Collaboration: Experience working with cross-functional teams, particularly sales, client relationship management and product management; marketing operations and sales support teams. 

Qualifications

• Bachelor’s degree in business, marketing, communication, or related discipline. Advanced professional degree a plus.
• 5+ years relevant experience for B2B and/or B2B2C, preferably Retirement related and/or marketing strategy positions.
• Proactive, self-directed individual with proven ability to manage multiple projects, balancing strategy with day-to-day execution.
• Innovative, results-oriented marketing leader with strong customer-centric focus
• Strategic and creative thinker, with speed to market focus and desire to test new things, drive new ways of working and processes.
• Team-orientation, with an affinity for influencing and working across functions in a dynamic often-changing environment and with people across all levels of the organization.
• Demonstrated success at developing marketing strategies and creative briefs; able to use insights in the development of marketing strategy, programs and plans.
• Excellent verbal and written communication skills, including strong ability to present plans and proposals effectively in group and/or 1:1 setting.
• In-depth knowledge of retirement industry, market, and products; experience in all media – print, video, digital and social.
• Capable of leading multi-disciplinary teams, success in building relationship with executive management teams. Prior experience working in a cross-functional role in a large corporation a decided plus.
• Proven ability to manage multiple priorities and work well under pressure.
• Strong work ethic and service mentality.

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Compensation Pay Disclosure:

Voya is committed to pay that’s fair and equitable, which means comparable pay for comparable roles and responsibilities.

The below annual base salary range reflects the expected hiring range(s) for this position in the location(s) listed. In addition to base salary, Voya offers incentive opportunities (i.e., annual cash incentives, sales incentives, and/or long-term incentives) based on the role to reward the achievement of annual performance objectives. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Voya Financial is willing to pay at the time of this posting.

Actual compensation offered may vary from the posted salary range based upon the candidate’s geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

$92,690 - $115,860 USD

Be Well. Stay Well.

Voya provides the resources that can make a difference in your lives. To us, this means thriving physically, financially, socially and emotionally. Voya benefits are designed to help you do just that. That’s why we offer an array of plans, programs, tools and resources with one goal in mind: To help you and your family be well and stay well.

What We Offer

• Health, dental, vision and life insurance plans
• 401(k) Savings plan – with generous company matching contributions (up to 6%)
• Voya Retirement Plan – employer paid cash balance retirement plan (4%)
• Tuition reimbursement up to $5,250/year
• Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
• Paid volunteer time — 40 hours per calendar year

Learn more about Voya benefits (download PDF)

Critical Skills

At Voya, we have identified the following critical skills which are key to success in our culture:

• Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations.
• Critical Thinking: Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution.
• Team Mentality: Partnering effectively to drive our culture and execute on our common goals.
• Business Acumen: Appreciation and understanding of the financial services industry in order to make sound business decisions.
• Learning Agility: Openness to new ways of thinking and acquiring new skills to retain a competitive advantage.

Learn more about Critical Skills

Equal Employment Opportunity

Voya Financial is an equal-opportunity employer. Voya Financial provides equal opportunity to qualified individuals regardless of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law.