Marketing Leader - Interventional

Job Description Summary

Partner with business leadership to manage branding, product and/or services promotion, and partner the business to provide functional expertise. Drive customer communications program success in the areas of marketing communications, digital communications & events management. This role is responsible for messaging, advertising, exhibits, and collateral creation. The role is responsible for working with the business product and marketing leadership team members to develop and implement creative tools/techniques enabling sales execution & market acceptance of new products & business initiatives. Works closely with P&L leadership to develop and implement high-level Marketing Communication strategies for initiatives and programs.

GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Roles and Responsibilities

• GEHC ONLY - Develops and manages content and creative for distribution across and off line channels

• Responsible for supporting the integration of product strategy and initiatives into Marketing Communications programs, including high level branding and positioning, cross segment and care area programs in advertising, exhibits, sales collateral, promotion materials, web and customer targeted meetings and events coordinating with distributors, global advertising, exhibits and web teams as needed.
• Coordinating plan implementation through dedicated Marketing Communications support and outside vendor management. Ensuring integration of Public Relations and Internal GEHC Communications into planning as appropriate. Following-up with teams to determine program success and report program results to marketing.
• Leverage new channels, techniques and identifying unique, attention getting Marketing Communications strategies (e.g., LinkedIn, virtual booth and customer loyalty clubs) to help meet the marketing objectives for the businesses highest-level projects. Integrate with peers to help ensure consistency of approach and integration of best practices.
• Develop simple and relevant strategies from complex marketing objectives and content.
• Continually evaluate processes and strategies to optimize the effectiveness and efficiency of programs and tools designed for both the market and sales force.
• Has knowledge of best practices and how own area integrates with others; is aware of the competition and the factors that differentiate them in the market
• Uses some judgment and has some ability to propose different solutions outside of set parameters to address more complicated, day-to-day problems with projects, product lines, markets, sales processes, or customers. Ability to prioritize information for decision making. Uses technical experience and analytical thinking. Uses multiple internal and limited external sources outside of own teams to arrive at decisions.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees

We will not sponsor individuals for employment visas, now or in the future, for this job opening. For U.S. based positions only, the pay range for this position is $84,800.00-$127,200.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

Additional Information

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.