The Marketing Operations Lead will be a key team member to help meet our growth objectives and establish a strategy and process that creates a sound infrastructure that can meet our current needs while scaling to meet our growing future. In this position, you will work cross-functionally with many different team members to understand KPIs, establish best practices, quality control, track and report on marketing metrics and ROI, Stay up-to-date on marketing trends and best practices and reporting. You will continuously optimize our processes to make our marketing inbound and outbound efforts more efficient.
Portfolio Complexity & Growth Pressure
The regional portfolio continues to expand and evolve through new product introductions, localization initiatives, and rationalization efforts.
Without a dedicated role to support portfolio visibility, prioritization, and commercialization readiness, there is a risk of:
Misaligned campaigns vs. available portfolio
Slower innovation adoption
Increased dependency on ad-hoc cross-functional support
Marketing-to-Sales Conversion Efficiency
Marketing is increasingly accountable not only for lead generation but also for pipeline quality and conversion.
This role ensures:
Clear lead qualification and handoff processes
Alignment between campaign messaging, value propositions, and sales execution
Better utilization of CRM and marketing automation tools to support revenue growth
Data-Driven Decision Making
The growing reliance on marketing technologies and dashboards requires ownership to:
Translate data into actionable insights
Track portfolio, campaign, and ABM performance holistically
Support MBRs and commercial reviews with consistent and reliable inputs
Cross-Functional Enablement & Risk Reduction
This role acts as a single point of coordination between Marketing, Sales Operations, Portfolio, Regulatory, and Supply Chain.
By doing so, it reduces:
Rework and duplicated efforts
Miscommunication during product launches or changes
Commercial risk related to incomplete or misaligned go-to-market execution
Sustainable Scaling Across MENA
Given the regional structure—multiple countries with lean local resources—this role enables scalable marketing operations by:
Supporting local teams with structured frameworks
Ensuring consistency while allowing market-level adaptation
Protecting speed, quality, and strategic focus as the business grow