Marketing Executive - Global Events & Field Marketing

Marketing Executive – Global Events & Campaigns

Role Overview

We are seeking a proactive and highly organised Marketing Executive – Global Events & Campaigns to support and progressively take ownership of global field marketing initiatives. This role sits at the heart of revenue-generating marketing activity, supporting international trade shows, customer-facing events, webinars, and campaign execution. The successful candidate will report into the Global Marketing Manager and work closely with the broader marketing team, playing a key role in ensuring events and campaigns translate into measurable pipeline impact. This is a growth-track position designed to develop into independent ownership of global field events within 12–24 months.

Key Responsibilities

Global Trade Shows & Field Marketing

• Support end-to-end delivery of international trade shows across multiple regions

• Manage event timelines, logistics, supplier coordination, and stakeholder alignment

• Ensure all pre-event marketing campaigns are executed on schedule

• Own post-event lead processing and CRM accuracy within 48 hours

• Track event performance metrics and contribute to ROI reporting

• Travel internationally to support onsite execution as required

Large Customer-Facing Events

• Coordinate project plans, budgets, and key milestones

• Liaise with external agencies for creative and collateral delivery

• Manage registration systems and attendee communications

• Ensure brand consistency and execution quality

Campaign & Lead Generation Support

• Build and schedule marketing emails and workflows in HubSpot

• Manage segmentation and list hygiene

• Support integrated campaigns linked to events and product initiatives

• Monitor campaign performance and suggest optimisations

• Work closely with Sales to support lead follow-up processes

Webinar Programme Management

• Manage the global webinar calendar

• Build registration pages and reminder workflows

• Support live delivery and technical logistics

• Report on attendance, engagement, and pipeline contribution

What Success Looks Like (Year 1)

• Seamless delivery of 6–10 global events

• Accurate CRM lead processing within 48 hours post-event

• Improved webinar attendance rates

• Reduced campaign deployment time through process optimisation

• Clear reporting on event and campaign performance

Experience & Skills

• 2–4 years B2B marketing experience (preferably SaaS or technology)

• Exposure to international trade shows and field marketing

• Hands-on HubSpot (or equivalent marketing automation platform) experience

• Strong project management capability

• Comfortable managing multiple stakeholders across regions

• Willingness to travel internationally

Why This Role Matters

At our stage of growth, marketing execution directly impacts revenue. This role is central to ensuring global field marketing activity is executed efficiently, and drives measurable pipeline and supports continued expansion.

Why join i2? 

Our products and services empower analysts, investigators and their wider organisations to discover, create, and disseminate actionable intelligence to combat all threats including crime, terrorism, war and fraud. Our solutions are used around the world by national security, law enforcement, military, and commercial organisations. We are i2, a Harris Computer company, and we help our customers keep you safe. 

Benefits

Harris offer an extremely competitive UK employee benefits programme. 5 Personal Days leave entitlement are granted over and above the standard 25 days holiday and bank holidays. Harris also offers all UK employees an annual Lifestyle Reward amounting £325. 

Supporting your application

Our recruitment process will comprise of interviews and, at times, a written exercise, an assessment day and/or a presentation. As an equal opportunities employer, we want to make sure we do all we can to make this a positive experience for you. When applying, please make us aware on your application of any adjustments or additional support we can provide you with before or on the day of an interview.