Job Description:
Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.
Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants.
Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.
🚀 Your next challenge:
The Country Marketing Director defines with Country Product Director the local offer proposition for clients, consumers and merchants embracing digital solutions and embedding digital marketing in close collaboration with the Country Leadership Team. He/she translates the global strategy and offer proposition to the local market needs in terms of positioning, proposition, go to market, brand and external communication.
He/she contributes to building Pluxee’s thought leadership and leads local external communication
He/she defines sales targets reflecting Pluxee strategy, market potential and sales learnings.
He/she leads go to market execution to win new customers, to strengthen relationships and build engagement with existing ones and to increase brand awareness.
He/she is part of Pluxee Marketing Committee led by our Group Chief Strategy, Sales & Marketing Officer and bringing together 6 other Marketing Directors. Minimum1 of his/her individual objective will be fixed by the Group Chief Strategy, Sales & Marketing Officer
He/she acts as a role model in the collaboration with all departments locally and globally.
Offer strategy: Develops thorough understanding of customer needs and anticipates their behavior based on data (market & customer research, sales and customer care feedback, …) and analyses (segmentation, personas...). Follows the competitive trends to find ways to adapt & differentiate offer and products (digital touchpoints/assets). Develops elements of the offer value proposition in close collaboration with several teams. Definition of marketing mix (pricing, segmentation, channel, customer care service level…) and identification of relevant partnership domains in close collaboration with country product, sales and customer care teams. Identification of opportunities to commercialize existing assets leveraging elements of the marketing mix; Ensures the alignment of country offers with Pluxee's offer catalogue. Translates these elements into go to market plan: campaigns, promotions, always on programs working closely with global Digital Marketing operations
People Management: Builds and adapts an effective and efficient marketing organization. Empowers staff through effective and open communication. Ensures that employees are equipped with the right skills, knowledge, attitude. Promotes collaboration and cooperation with other departments
🌟 You’re a match
Certifications Requirements:
Certification in Marketing Management or equivalent preferred.
Education Requirements:
Bachelor’s degree in Marketing, Business Administration, or a related field.
Master’s degree preferred.
Work Experience Requirements:
10+ years of experience in marketing.
5+ years in a leadership role.
Languages:
French and/or Dutch and English (Proficient)
Competencies:
Continuous Learning (Proficient)
Customer-Centric Mindset (Proficient)
Digital marketing (Proficient)
Influence (Proficient)
Leadership (Proficient)
Marketing Analytics (Proficient)
Marketing Strategy (Proficient)
Strategic Brand Management (Proficient)
Strategic Decision-Making (Proficient)
🏅 Your team
The Marketing Director is part of the local Country Leadership team and reports to the Country Managing Director BeLux.
📍 Your location
Brussels
☀️ Happy at work
1) A meaningful job: Be the change! Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supporting local businesses and economies.
2) A great culture: People matter – a lot! Be part of a multicultural team that moves as one in a fast paced and innovative environment. We respect and care authentically about our people, we embrace wellbeing and work-life balance, new ideas and we have a lot of fun!
3) An empowering environment: Be yourself! At Pluxee we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive work place where all abilities are celebrated, and equal learning and growing opportunities are a given.