Marketing Director-Pain Relief

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Are you seeking an opportunity to advance your career while influencing industry peers and delivering innovative marketing solutions to accelerate brand growth? If so, this position offers the challenge you've been pursuing. .

As Marketing Director for Pain Relief Products, you will spearhead comprehensive marketing strategies, cultivate strategic partnerships, and utilize data-driven insights to develop targeted campaigns tailored to local consumer preferences in China.

R&R:

Build and Lead Brand Strategy

• Define and execute a purpose-led, insight-driven brand strategy that delivers meaningful differentiation and long-term growth.

• Translate global brand positioning into locally relevant strategies and campaigns that resonate with target audiences (consumers, shoppers, experts, customers).

• Champion health inclusivity and sustainability in brand development and activation.

Drive Commercial and Portfolio Performance

• Own brand P&L and deliver sustainable top-line and bottom-line growth through strategic portfolio management, pricing, and investment planning.

• Leverage Net Revenue Management (NRM) levers and data-driven insights to optimize brand performance across channels.

• Partner with commercial, supply, and finance teams to ensure end-to-end execution excellence.

Accelerate Digital and Innovation Impact

• Lead digital brand transformation by integrating cutting-edge digital commerce, media, and content strategies.

• Drive innovation pipeline from concept to launch, ensuring readiness and relevance across offline and online ecosystems.

• Embed data-driven optimization and test-and-learn culture to continuously improve brand effectiveness.

Inspire and Develop High-Performing Teams

• Build and empower a diverse, agile, and high-performing brand team that lives Haleon’s values.

• Foster cross-functional collaboration and influence without authority across global, regional, and local teams.

• Role model Haleon leadership behaviours and invest in talent development and succession.

Why you?

Basic Qualifications:

• Bachelor’s degree

• 10 + years of experience in brand management or marketing leadership roles, ideally in Consumer Health or FMCG.

• Proven track record of building and growing brands with full P&L accountability.

• Strong digital acumen and experience in eCommerce, media, and data-driven marketing.

• Deep understanding of the China market (or other complex, regulated markets) and ability to localize global strategies.

• Global and local marketing experience

• Fast moving consumer goods and over the counter industry experience

• Experience working in emerging markets

• Master’s degree

• Strategic thinker

• Strong leadership skills

• Experience in leading a matrix organization

• Ability to develop others

• Exceptional communication (written and verbal) and influencing skills

 Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.