Marketing Director, Growth and Engagement (Avion Rewards)

What is the opportunity?

Avion Rewards sits at the core of RBC's client strategy, recognized by over two-thirds of Canadians as a leading loyalty brand. We're building one of the largest loyalty ecosystems in the country—and we're seeking a highly skilled, strategic Marketing Director to join our Avion Rewards Marketing team.

As Director, Growth and Engagement, you'll drive member growth and engagement through data-driven marketing strategies, optimized digital experiences, and compelling communications that delight members at every touchpoint.

Leading marketing for Travel, Member Redemption, and Member Acquisition teams, you'll develop growth strategies that increase travel bookings, maximize member value through redemptions, and grow the Avion member base.

What will you do?

• Lead annual marketing strategy development for the Avion Rewards portfolio (acquisition, engagement, member rewards, and travel).

• Develop and execute integrated campaign strategies that maximize acquisition and engagement through systematic testing, conversion rate optimization, and data-driven processes, while providing strategic direction on campaign approaches, messaging, and channel selection.

• Create and execute go-to-market plans for new product launches and features, overseeing content strategy and brand communications across digital platforms to drive awareness, acquisition, education, and member engagement.

• Develop strong working relationships with business stakeholders, establishing marketing expertise and leadership within the cross functional working teams.

• Partner with Brand, Business, Digital Marketing, CRM, Product, Technology, and Analytics teams to ensure strategic alignment, cohesive brand experiences, and seamless execution across all touchpoints.

• Establish comprehensive reporting frameworks and use analytics insights to track marketing performance, ROI, and KPIs, optimize marketing investments, and inform strategic decisions.

• Champion a test-and-learn culture across acquisition and retention initiatives, leveraging cross-industry engagement concepts to drive innovation and foster continuous improvement through shared learnings.

• Lead a high-performing marketing team through strategic goal setting, coaching, and development while fostering accountability, innovation, and collaboration to maximize team effectiveness.

What do you need to succeed?

Must-Have

• 10+ years of progressive marketing experience with expertise across all marketing disciplines, particularly in growth marketing, digital/acquisition, and brand building for loyalty programs, retail, CPG, or consumer-facing brands.

• Strong background in data-driven marketing with expertise in analytics, testing methodologies, and delivering ROI-centric results.

• Proven track record leading go-to-market strategies for product launches, new feature rollouts, and integrated campaign management.

• Ability to manage cross-functional projects in matrixed organizations and influence stakeholders at all levels through exceptional communication, storytelling, and collaborative leadership

• Proven experience leading and developing high-performing marketing teams through coaching, accountability, and fostering a culture of innovation.

Nice to Have

• Experience in financial services or credit card marketing.
• Background in loyalty programs or points-based rewards ecosystems.
• Active personal participation in major loyalty programs demonstrating first-hand understanding of member experience (Scene+, PC Optimum, Triangle, Air Miles, Aeroplan, Starbucks, Tim Hortons etc.).

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Flexible work/life balance with hybrid model (4 days in office at 88 Queens Quay, Toronto)

Job Skills

Analytics, Brand Management, Brand Marketing, Business Oriented, Campaign Development, Cross-Channel Marketing, Customer Behavior, Digital Marketing, Industry Knowledge, Leadership, Long Term Planning, Marketing, Marketing Activities, Marketing Strategies, Product Services, Strategic Direction

Additional Job Details

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOTorontoCanada37.5Full timeHUMAN RESOURCES & BMCCRegularSalaried2026-03-032026-03-17

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.