Marketing CRM Automation Specialist

When you come to work at ING, you’re joining a modern and progressive team where individuality isn’t just accepted, it’s encouraged. You’ll be surrounded by people who are friendly, inclusive and respectful, who want you to reach your potential. It’s one of the many reasons we’re proud to be an Employer of Choice for Gender Equality.

We’re looking for a Marketing CRM Automation Specialist to join our internal CRM Marketing Automation team - a team that plays a critical role in delivering personalised, data-driven communications that truly connect with our customers. This team is a part of broader Customer Growth and Engagement Area that supports ING Australia in overseeing and steering Customer Communication execution

As Marketing CRM Automation Specialist, you’ll not only contribute to the success of marketing initiatives but will also enhance the overall customer experience, ensuring that every communication is impactful and aligned with our commitment to excellence

Ready to make an impact?
 

What you’ll do  

• Execute the design, build, testing and delivery of marketing and compliance communications (email and SMS) to ING customers using the newly implemented Customer Engagement Platform (Marigold Engage+) and related tools
• Develop and optimise templates and reusable components to improve efficiency
• Collaborate with Stakeholders, Marketing Experts and Target Marketing Analysts to ensure fast delivery of campaigns and contribute to better business outcomes
• Act as the quality guardian for all communications, ensuring accuracy, compliance
• Identify and implement process improvements to increase speed, automation, and quality.
• Advise on best practices and support adoption of newly introduced marketing technology

What we’re looking for
 

• Minimum 2 years’ experience with Customer Engagement platforms (e.g. Marigold, SFMC, Adobe, Braze, Pardot, or Marketo), including template design and build
• Proficiency in HTML and CSS
• Excellent problem-solving, lateral thinking, and interpretive skills
• Proficiency in efficient project planning and execution for deliverables.
• Strong interpersonal and communication skills to engage stakeholders effectively
• Capable of self-management and taking initiative
   

What’s in it for you?

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT Day to volunteer on approved sustainability activity

About Us

At ING, we want to make life simpler and more worthwhile – for everyone who banks with us, for the people who work with us, and the community at large, too. 
 
When you come to work at ING, you’re joining a team where individuality isn’t just accepted, it’s encouraged. We’ve built a culture that’s fun, friendly and supportive – it’s the kind of place where you can be yourself and make the most of whatever you have to offer. 
 
We give people the freedom to think differently, take ownership of their work, and make great things happen. We’re here to help you get ahead. And with our global network, there’s plenty of scope to take your career in new directions, perhaps even ones you’ve never considered. 
 
We are all about celebrating success and as a result we are proud to be a WGEA Employer of Choice for Gender Equality and a certified Family Inclusive workplace.  
 
Sound like the kind of place you’d feel at home? We’d love to hear from you. 
 
(One last thing, ING operates a direct talent sourcing model. So no agency introductions, please.) 

Need more? 
Contact Mark Montgomery on skye.griffiths@ing.com

Applications close Friday 10th December 2025
 
Before you apply 
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your manager  

ING is Australia's most recommended bank according to RFi XPRT Survey, February 2021 - July 2021 (n = 31,903) when compared to customers of 20 other banks operating in Australia.

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