Marketing Capabilities Consultant (Madison, WI - Hybrid)

At TruStage, we’re on a mission to make a brighter financial future accessible to everyone.  We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance and financial services solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.

Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition

Job Purpose:
 

This position solves complex problems and identifies innovative solutions, interprets business issues, and implements best practices. This position supports optimizing existing capabilities in marketing while identifying and implementing new capabilities to generate strong future growth. Additionally, this role will be a key player in executing the future state vision of marketing capabilities for B2B and B2C. 

Job Responsibilities:
 

• Manages team Agile ceremonies and backlog.
• Facilitates cross functional engagement with internal and external stakeholders to ensure shared understanding of the team roadmap and priorities.
• Supports regular evaluation of capability maturity for assigned areas.
• Recommends and leads the implementation of system enhancements, facilitates change management, leads educational and/or mentoring sessions regarding process or system design changes.
• Establishes measurement plans for changes including the associated metrics to assess success, communicate results, and drive the changes to effectively increase performance.
• Leads projects to bring new growth capabilities to marketing.
• Acts as an initiative owner of initiatives from business planning through to execution. Implements a project governance structure.  Creates and utilizes a communication plan to keep stakeholders aligned.
• Leads cross-functional teams to deliver intended results and develops close working relationships with cross-functional partners. Provides subject matter expertise on project and change management efforts. Provides input and requirements and creates other necessary documentation.
• Brings innovative opportunities to marketing based on new emerging technologies. Stays up to date on emerging trends in the marketing technology industry.

The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.

Job Requirements:

• Bachelor’s degree in Business, Marketing, Engineering, Computer Science, or equivalent work experience.
• 6+ years of experience in IT, Business Process Management, Business Continuous Improvement, or related field. This experience should include successful implementation of processes or continuous improvement initiatives to include application of project management methodology.
• Deep knowledge of marketing technologies for both B2B and B2C marketing.  Knowledge of call center sales processes or similar customer interaction channels preferred.
• Demonstrated strong leadership skills in driving and successfully delivering initiatives and engagement with stakeholders.
• Experience in making recommendations and decisions based on quantitative analysis.
• Proven success in collaborating and influencing multiple functions and groups to achieve desired sales/financial goals.
• Strong business acumen and analytic skills with an understanding of insurance financials.
• Demonstrated excellent communication skills, both written and verbal.
• Proven ability to manage multiple projects and tasks to successful completion.
• Strong time management, planning and problem-solving skills.
• Able to travel - not to exceed 10% of the time (will travel to Madison, WI a few times per year for team events)

Preferred Qualifications:

• Prefer candidates that have experience with the following technologies (SalesForce / Unica / Microsoft Ado).
• Experience in one of the following industries (insurance / banking / finance).
• Knowledge of Life & Health products or annuities preferred.

#LI-Remote

If you’re ready to help make a difference, apply today.  A resume is required to apply. TruStage may process applicant information using an Artificial Intelligence (AI) tool.  This tool automatically generates a screening score based on how well applicant information matches the requirements and qualifications for the position. TruStage recruiters use the screening score as a guide to further evaluate candidates; the score is one component of an application review and does not automatically determine whether a candidate moves forward.  Candidates may choose to opt out of this process.

Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.

 

Base Salary Range:

$91,300.00 - $136,900.00

 

At TruStage, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan.  Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees.  We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when “life happens,” you can focus on what’s most important.

Accommodation request

TruStage is a place where everyone can bring their best self and thrive. If you need application or interview process accommodations, please contact the accessibility department.