At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters – to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.
THE ROLE
The Marketing Campaign Manager will be an innovative, agile marketer with strong strategic, analytical and project management skills. Accountable for the development, implementation, management, and measurement of strategic marketing campaigns that drive brand awareness, engagement, and revenue growth. The ideal candidate will have a strong background in marketing strategy, marketing analytics, campaign planning, and execution across channels, including digital, social media, email, and traditional marketing channels.
WHAT YOU WILL DO
Campaign Strategy and Planning:
Work with the heads of the marketing teams to develop comprehensive marketing campaign strategies aligned with strategic company initiatives and targeted audience objectives.
Collaborate with cross-functional marketing teams including marketing leadership, strategic initiatives, research/analytics team, segment teams and centers of excellence to define and execute on campaign goals, messaging, channels, and creative assets.
Work with the segment marketing teams to collaborate on campaign assets that are aligned with their defined audience targets.
Create detailed campaign plans outlining projects, timelines, budgets, and key performance indicators (KPIs).
Create and maintain campaign content calendars.
Campaign Execution and Management:
Project manage the execution of multiple concurrent marketing campaigns, ensuring all elements are delivered on time and to budget.
Ability to influence & work empathetically with all levels of the organization, including stakeholders and contributors outside the marketing team, to deliver programs to deadlines.
Coordinate with internal and external stakeholders to execute campaign tactics across multiple channels.
Monitor campaign performance and analyze data to optimize tactics and maximize ROI.
Budget management, ensuring all campaigns are delivered to plan if applicable.
Content Development:
Work closely with the marketing teams and research team to coordinate the development of compelling campaign assets, programs, including copy, graphics, videos, landing pages and other multimedia content.
Ensure all creative elements align with campaign objectives and brand guidelines.
Digital and Social Media Marketing:
Develop briefs for the digital team to deliver digital marketing initiatives in support of the campaigns.
Partner with the social media team to develop and implement social media strategies to drive engagement, increase followers, and enhance brand visibility.
Partner with the segment leads and marketing managers to plan and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
Reporting:
Create data visualizations to show campaign performance.
Undertake regular campaign reporting against key metrics.
Monitor campaign performance and conduct ongoing analysis to optimize tactics, messaging, and targeting.
Provide reports on the outcomes of marketing campaigns, including key performance metrics such as channel performance, engagement, conversion rates, and ROI.
Analyze campaign data to identify trends, insights, and areas for improvement.
Provide strategic recommendations based on the analysis to optimize future campaigns and drive continuous improvement in marketing performance.
WHAT WE ARE LOOKING FOR
Bachelor's degree in marketing or related field.
7+ years of experience in marketing campaign management or related roles.
Experience with Salesforce, Workfront, Microsoft 360, AI Copilot, Chat GPT, Seismic, Marketing Cloud Account Engagement & Tableau.
Strong strategic thinking and analytical skills with the ability to translate data insights into actionable marketing strategies.
Excellent communication and project management skills with the ability to collaborate effectively and empathetically with cross-functional teams.
Demonstrated creativity and a passion for developing innovative marketing campaigns that resonate with target audiences.
Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
#LI-JN1
Base Salary Range: $76,500.00 - $109,500.00 This position is eligible for competitive incentive bonus.At MFS, we believe in fair and transparent compensation. For that reason, we’re including the salary range for this position. This range reflects our good-faith expectation for what we’ll pay depending on the candidate’s experience, training and education. In addition to the salary, we also offer significant and competitive incentive compensation based on both individual and company performance. Other components of our Total Rewards Package include:
MFS contributes an amount equal to 15% of your base salary to your retirement account that is separate from the company -sponsored 401(k)
Education Assistance: MFS contributes $100 monthly up to $10,000 lifetime maximum directly to loan provider
Education Assistance: Tuition reimbursement up to $8,000 annually
Education Assistance: Access to discounted tutors and college coaches
Generous time off and fully paid leaves including 20-weeks for maternity, 12-weeks for parental and caregiver leaves
Choice of medical and dental plans and an and an employer contribution into the Health Savings Account
Tax deferred commuter benefits & flexible spending accounts (medical & dependent care)
Wellness Programs: Robust wellness webinars, employee assistance program with a focus on mental health, subsidized fitness benefit via Wellhub (formerly Gympass), where you can workout at gyms, studios and boutique fitness locations near you, join virtual personal training sessions and access a wide variety of well-being apps
Our compensation philosophy is to pay competitively for talent while ensuring equity across employees performing comparable work. We are committed to transparency – if you have questions about how we arrived at this range or what additional benefits and bonus opportunities come with the role, we’ll be happy to discuss them
#LI-HYBRID
At MFS, we are dedicated to building a diverse, inclusive and authentic workplace. If you are excited about this role but your past experience doesn't align perfectly, we encourage you to apply - you might be just the right candidate for this role or others.
MFS is a hybrid work environment (remote/onsite) unless otherwise stated in the job posting.
If any applicant is unable to complete an application or respond to a job opening because of a disability, please contact MFS at 617-954-5000 or email talent_acquisition@mfs.com for assistance.
MFS is an Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws. Employees and applicants of MFS will not be subject to harassment on the basis of their status. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any Federal, State, or local EEO law is prohibited. Please see the Know Your Rights: Workplace Discrimination is Illegal document, linked for your reference.