CommerceBank

Marketing Campaign Manager – Commerce Trust

MO - St. Louis County Central - St. Louis - Clayton (8000 Forsyth) (63105) Full time

About Working at Commerce 

Building a career here is more than just steps on a ladder. It’s about helping people find financial safety and success, helping businesses thrive, and making sure people and their money are taken care of. And our commitment doesn’t stop there. Our culture is about our people, the ones in our communities and the ones that work with us.  

Here, you’ll find opportunities to grow and learn, to connect with others, and build relationships with the people around you. You’ll have the space and resources to grow into the best version of yourself. Because our number one investment is you.

Creating an award-winning culture doesn't come easy. And after 160 years, we know Commerce Bank is only at its best when our people are. If this sounds interesting to you, keep reading and let’s talk. 


Compensation Range

Hourly: $91,000.00 - $121,000.00 (Amount based on relevant experience, skills, and competencies.)

For more than a century, Commerce Trust has been a leading provider of wealth management services including financial planning, estate and tax planning, investment management, private banking and trust administration services. Our approach to wealth management means assembling a team of seasoned wealth management professionals across disciplines who collaborate to ensure each client’s financial journey is uniquely crafted for their goals. Commerce Trust is a division of Commerce Bank.

The main purpose of this job is to be responsible for planning, overseeing and reporting on the coordinated execution of content campaigns across multiple owned channels in alignment with the wealth marketing strategy.

About This Job

As the Senior Marketing Campaign Manager, you will be responsible for planning, overseeing and reporting on the coordinated execution of content campaigns across multiple owned channels in alignment with the wealth marketing strategy. This role requires exceptional detail orientation to ensure each marketing asset correctly reflects the approved creative and is delivered to the intended audience on-time, within budget and within the existing scope. Though the focus is the Commerce Trust brand, you must possess the flexibility to pivot between content campaigns that support distinct lines of business, while developing and maintaining a unified and consistent marketing execution approach across the larger wealth marketing umbrella. A successful candidate will bring a strong track record working in a collabo/3rative environment to facilitate alignment and integration across multiple execution functions within the team. This role reports directly to the Commerce Trust Director of Marketing.

Please provide samples of recent applicable work.

Essential Functions

  • Develop detailed execution briefs for each content promotion campaign, addressing each channel: print, mail and digital, including email, landing pages, website, in-digital application, and LinkedIn, collaborating with marketing partners on how each channel can best support content campaign needs, to provide clear expectations for others to contribute their part and deliver to the collective outcome

  • Project manage the development and delivery of each aspect of promotional plan (planning, production and execution timelines, reporting), orchestrating and supporting marketing teammates who are responsible for the actual development and delivery of each particular marketing asset, while bringing a collaborative attitude to drive the shared goal of continuous improvement and adoption of best practices across execution channels

  • Contribute to developing campaign execution goals to drive executional excellence, speed and focus among all team members, tracking back to goals and optimization

  • Build and nurture collaborative relationships across marketing, internal and external partners to ensure the delivery of wealth marketing assets aligns with brand guidelines and a consistent approach for execution

  • Develop an internal marketing execution playbook that documents standard processes and procedures for execution in each owned channel, using the playbook as the guide to monitor and evaluate marketing execution processes to identify areas for improvement, review and improve with adjustments in a regular cadence over time, based on learnings and performance

  • Lead weekly cross functional, execution marketing meeting to facilitate discussion and collaboration among the team to ensure awareness of project progress, changes and highlight potential roadblocks and challenges that call the team to engage and align on solutions

  • Align with the campaign calendaring process, so that calendaring and execution are coordinated to maintain a regular pace and volume of timely content distribution

  • Develop a standard reporting format and cadence for content campaigns, working with the campaign specialist and the external agency responsible for paid advertising to deliver a holistic report of data and synthesize resulting insights both on the campaign overall and on each owned channel activated for a particular content campaign

  • Participate in the marketing execution process to perform secondary proofing and quality assurance checks on digital marketing deployed by the campaign specialist through in-house marketing platform, assist with proofing of print deliverables as needed

  • Play the role of back up for digital deployment of email, social and publishing of marketing messages in client applications if needed

  • Perform other duties as assigned

Knowledge, Skills & Abilities Required

  • Intermediate working knowledge of marketing practice best practices, channel approaches and proven skills in integrated channel planning and marketing execution

  • Ability to write content and CRM platforms for execution and performance monitoring 

  • Exceptional attention to detail and a drive for executional excellence, able to support the consistent application of the brand across execution channels

  • Strong project management skills

  • Ability to perform simple execution of small promotional efforts to larger campaign execution projects

  • Motivated and organized self-starter with strong attention to detail and the ability to manage multiple priorities

  • Inquisitive, agile, and strong team player with excellent written, verbal, and interpersonal communication skills

  • Ability to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and Core Values

  • Intermediate level proficiency with Microsoft Word, Excel, Teams, and Outlook 

Education & Experience

  • Bachelor’s degree in Marketing, Advertising, Communications or related field or equivalent combination of education and experience required

  • 4+ years marketing execution or campaign planning experience required

  • Wealth marketing or other relationship/service driven industry experience preferred

  • Experience working within an advertising agency or managing agency teams preferred

  • HubSpot and/or Salesforce experience preferred

***For individuals applying, assigned and/or hired to work in areas with pay transparency requirements, Commerce is required by law to include a reasonable estimate of the compensation range for some roles.  This compensation range is for the Marketing Campaign Manager & Senior Manager - CTC job and contemplates a wide range of factors that are considered in determining most appropriate job level and making compensation decisions, including but not limited to location, skill sets, education, relevant experience and training, licensure and certifications, and other business and organizational needs. The disclosed range estimate has not been adjusted for any applicable differentials (geographic, bilingual, or shift) that could be associated with the position or where it is filled. At Commerce, compensation decisions are dependent on the facts and circumstances of each situation. A reasonable estimate of the current base pay is $91,000 to $121,000 annually.

The candidate selected for this position may be eligible for the following employment benefits: employer sponsored health, dental, and vision insurance, 401(k), life insurance, paid vacation, and paid personal time. In addition, we offer career development, education assistance, and voluntary supplemental benefits.  Click here to learn more.

Location: 8000 Forsyth Blvd, Clayton, Missouri 63105

Time Type:

Full time