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Job Title
Marketing & Business Development Systems Manager
Office Location
Birmingham
Department
Marketing & Business Development
Marketing and Business Development (M&BD) is at the forefront of many aspects of the strategy, taking the requisite steps to globalize the department and executing an ambitious program of activity. The global M&BD team is well established and highly regarded and is a great place for ambitious professionals to develop their skills and experience as we support the firm on a wide range of business development, marketing, and client relationship management activities.
The M&BD Systems Manager will be responsible for managing a team in the operational support, planning and delivery of marketing technology solutions for M&BD and our lawyers.
The M&BD Systems Manager will act as a trusted advisor to the Global Head of M&BD Operations and Systems and our Chief Marketing Officer (CMO). The role will involve collaborating with the IT team and vendors to deliver system enhancements, defect resolution, manage escalations and plan future projects.
Working Hours
35 hours per week, 9:30am to 5:30pm but additional hours may be required. We are happy to consider agile and flexible working patterns. Our approach to hybrid working allows for up to 40% of time working from home and 60% working in the office, please contact a member of the recruitment team to discuss further.
Key Responsibilities
Specific duties or responsibilities may be reviewed from time to time to reflect changes in personnel and management structure, staff location or services. All members of the firm participate in our Responsible
Business program.
Manage the Global M&BD Systems team in conjunction with an existing Systems Manager, reporting to the Global Head of M&BD Operations and Systems.
Oversee the day-to-day operational support and administration of the M&BD systems, which includes:
Client Relationship Management (CRM) system: InterAction
Email Marketing system: Litera Concep
Enterprise Relationship Management system: Introhive
Experience Management system: Litera Foundation
Leading on the roll out and continued development of our global experience management tool, Litera Foundation. This will include:
System configuration
Integrations (with support from IT and the vendor)
Automation of data capture process
Global communications
Designing and delivering training
Oversee the provision of user support by the Systems team, ensuring timely and efficient handling of day-to-day support tasks.
Deliver end-user training for all M&BD systems to M&BD, other business teams and lawyers, as needed.
Define and execute an approach for improving data accuracy for all M&BD systems.
Input into plans to leverage technology and AI to improve operational efficiency across M&BD, but specifically utilizing AI within the Systems team and taking advantage of AI embedded in our systems.
Lead our relationships with vendors, alongside IT counterparts, to ensure effective support, upgrades, and contract renewal.
Project manage process improvements for M&BD stakeholders.
Ensure projects are delivered on time, within budget, and meet or exceed stakeholder expectations.
Plan, manage, and deliver solutions that extract value from existing M&BD systems.
Identify and validate the need for new technology to be introduced and create business cases to support change.
Analyze and articulate stakeholder requirements and advocate for solutions that meet these requirements and contribute to the firm’s overall strategy.
Create clear and concise plans and documentation that support the CMO and Global Head of M&BD Operations and Systems deliver on their commitments.
Represent M&BD in technology projects and contribute to wider M&BD projects, as required.
Qualifications, Skills & Experience
Seven (7)+ years of demonstrable experience working with CRM, Marketing Automation, Credential Management, and Data Quality solutions preferred.
Two (2) years in a management/supervisory position preferred.
Knowledge of InterAction CRM, Litera Concep, Introhive ERM, Litera Foundation, Microsoft CoPilot and other developing AI solutions.
Experience working with a large law firm or professional services organization preferred.
Sound grasp of technology concepts relevant to M&BD systems. Experience of Foundation is desirable but not a requirement, but previous experience running other legal marketing technology such as CRM is essential.
Be a solution provider, partnering with stakeholders, project team members, users, vendors, and lawyers to deliver innovative solutions.
Understanding of data concepts and data flows/integration between systems.
Ability to translate technical concepts into business terms and vice-versa.
Excellent problem solving and analytical skills to provide more efficient business processes
Ability to work well under pressure, prioritize, and balance multiple responsibilities.
Client-service, delivery, and deadline focused.
Excellent attention to detail and delivery of high-quality work.
Exceptional communication and interpersonal skills (written and oral); Comfortable with a variety of audiences at all levels of the firm.
Experience working independently, as well as within cross-functional teams, in a collaborative, professional environment.
Proactive approach to workload planning and solving client requirements.
Proven leadership skills, with the ability to manage and motivate teams to deliver on goals and plans.
Equal Opportunities Employment & Agile Working Statement
It is the policy of Hogan Lovells to provide equal opportunities for all employees in relation to recruitment, training and promotion. Decisions in these areas will be made only by reference to the requirements of the job and shall not be influenced by any consideration of racial or ethnic origin, religion, sex, gender and gender identity, age, sexual orientation, marital and civil partnership status, pregnancy or disability.
Our goal is to embed flexibility across our business by giving everyone the opportunity to work in an agile way, whether as a regular pattern or on an ad hoc basis, and we will be happy to discuss this further.