Description -
Job Summary
• This role is responsible for executing a comprehensive data strategy, ensuring data accuracy, integration, and governance, while also leading complex data analysis using advanced statistical methods and analytics tools. The role involves providing expertise in optimizing marketing dashboards and data models. Additionally, the role partners with support teams to address data discrepancies, offers actionable recommendations to senior teams, advocates for data and analytics needs, and acts as a conduit between various teams.
Responsibilities
• Leads complex data analysis using statistical methods, predictive modeling, and advanced analytics tools to uncover trends, correlations, and opportunities.
• Provides expertise to utilize and help optimizing marketing dashboards and data models.
• Provides senior teams with actionable recommendations and strategic plans based on analytical research.
• Participates in advocation for data and analytics needs in business units, market units and country units.
• Applies subject matter expertise and acts as conduit between media, data infrastructure, data sciences and marketing teams.
• Develops and builds productive internal/external working relationships and may provide mentoring and guidance to lower-level employees.
• Partner with Finance to merge their data with the Marketing Data to be able to construct dashboards combing the two to align reporting to Finance POR.
Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Data Analytics, Finance or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in market research, customer research or customer experience strategy, or a related field.
Preferred Certifications
• Analytics Certification
Knowledge & Skills
NA
Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity
Impact & Scope
• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
Complexity
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
Job -
MarketingSchedule -
Full timeShift -
No shift premium (Mexico)Travel -
NoRelocation -
NoEqual Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"