About Culligan Quench
Culligan Quench’s purpose is to impact people’s lives and improve the earth by helping to eliminate the 500 million plastic bottles consumed each year. We play a front-line role in the battle against single-use plastic water bottles by delivering on-demand filtered water solutions to more than 120,000 healthy and environmentally conscious customers across North America. Our bottle-free water coolers, ice machines, sparkling water dispensers and coffee brewers purify the existing water supply, providing an endless supply of clean water and water-based beverages for a fixed monthly fee, typically under a long term bundled service and rental subscription agreement. Culligan Quench has grown from a small regional company to an international leader that had a successful NYSE public offering in 2016 and is now a strategic company owned by private equity backed Culligan. Headquartered in King of Prussia, PA, Quench has more than 1,600 team members operating out of more than 90 locations across North America and Puerto Rico. For more information visit
https://quench.culligan.com/
About Culligan
Founded by Emmett Culligan in 1936, Culligan is a world leader in delivering superior water solutions that will make a real difference in improving the health and wellness of consumers. The company offers some of the most technologically advanced, state-of-the-art water filtration and treatment products. These products include water softeners, drinking water systems, whole-house systems and solution for businesses. Culligan's network of franchise dealers is the largest in the world, with over 900 dealers in 90 countries. Many of Culligan dealers have valuable equity in their local communities as multigenerational family owners of their franchises. For more information visit
www.culligan.com.
Values: 5Cs
Culligan as One
Customers come first
Commitment to Innovation
Courage to do what's right
Consistently deliver exceptional results
Position Summary
Culligan Quench is looking for a Brand & Campaign Associate to lead the planning, execution, and delivery of brand governance and integrated advertising campaigns across multiple channels. In this role, you will manage end-to-end campaign development, partnering closely with paid media team to decide creative, media, and cross-functional marketing to bring Culligan Quench’s brand strategy to life at scale. This is a highly collaborative role that requires both strategic brand vision and operational excellence, with the ability to drive breakthrough campaigns that build awareness, relevance, and directly impact demand generation performance.
The Brand & Campaign Associate will be part of the Culligan Quench Marketing team, as the B2B commercial business unit within the larger Culligan organization reporting to the SVP of Marketing. This role will play an important role in defining and managing the Culligan Quench brand framework and governance. While working cross-functionally with Paid Media & Organic teams to operationalize the development and execution of both brand and product campaigns to drive awareness, engagement, and product preference. We need someone willing to innovate, test, execute, and find new ways to bring Culligan Quench’s leading products and services to new prospects and customers.
Responsibilities
Brand Strategy & Governance
• Assist in brand governance, frameworks, guidelines, messaging, brand design, elements for company and product brands across the portfolio. Collaborating with the Culligan CoE to uphold visual identity, messaging, and tone across all GTM initiatives.
• Collaborate with Product Marketing to create full-funnel brand and product messaging frameworks that guide awareness, consideration, and conversion initiatives across all channels.
• Drive always-on brand campaigns and product promotional campaigns, improving creative effectiveness and performance in partnership with media and demand generation teams.
• Stay current on B2B water as a service ‘point of use water’ industry trends and emerging channels, identifying new opportunities to strengthen brand impact and campaign performance.
Integrated Campaign Strategy & Planning
• Collaborate with Paid Media & Organic teams to set the annual campaign calendar and strategies, defining objectives, target audiences, key messages, and success metrics aligned to business goals.
• Lead end-to-end campaign execution, managing planning, asset development, approvals, refresh ads, and launch across digital, social, search, CTV, web, print, and experiential.
Creative Leadership & Agency Management
• Write and steward creative briefs, partnering with internal teams and agencies to develop high-quality creative that meets brand standards and performance objectives.
• Drive always-on brand campaigns and product promotional campaigns, improving creative effectiveness and performance in partnership with media and demand generation teams.
Digital Experience & Conversion Alignment
• Optimize digital journey alignment, working with web and UX teams to ensure landing pages and product experiences support campaign messaging and conversion goals.
Performance Measurement & Optimization
• Manage the annual campaign calendar and strategies, defining objectives, target audiences, key messages, and success metrics aligned to business goals.
• Responsible for campaign measurement KPIs and reporting, establishing UTM standards, tracking performance, and delivering actionable insights to improve ROI.