Role Summary:
Marketing Associate will support Country Brand Leads to implement portfolio strategies and identified projects
The responsibility of marketing support will cover Oncology/IM portfolio including operational execution, implementation of the portfolio strategy and follow–up, support of internal coordination and alignment with enabling functions, as well as focus on specific products and projects
- Development of all marketing and promotional activities for the allocated brands and portfolios
- Main focus on execution of portfolio projects, forecast accuracy and activity tracking and implementation
Responsibilities:
- Support in implementing portfolio strategies and identified projects
- Deliver portfolio project plan and project co-ordination according to pre-defined action plan
- Deliver on revenue and forecast accuracy for identified brands within the scope of management
- Support projects within the category.
- Deliver project coordination according to pre-defined action plan for regular events(Congresses and Pfizer hosted Meetings).
- Support the development of educational materials, working with CoLab, Publicis (Re-use of content)
- Follow up calendar initiatives and DME (A&P) accomplishment
- Ensures plans and programs are effectively executed w/available resources
- Data analytics: initiatives performance, KPI impact and efficiency of DME/A&P investment.
- Provide support on MAPP Navigator for the Category and become a MAPP and a Speakers Program expert. Work very close with the transaction center to ensure compliance and flawless execution of the events as well as management of speakers in the official database.
- Coordinate logistics and contents of category area meetings, field force POAs and related activities.
- Promo Meetings: Manage compliance review of materials
- Shared Accountability
- Develop country Op Plan in collaboration with Country Brand Leads and brand A&P allocations
- Long-range forecasting
- Revenue adjustments, as needed
- Develop promotional meetings strategy
- Validate brand-specific messages, design training (w/medical, regulatory)
- Develop awareness campaigns, congress content in partnership with Medical
Qualifications:
- A minimum of 2 years’ Sales experience
- Relevant marketing Experience is preferred
- Candidates to demonstrate these commercial competencies:
- Sales, Marketing, Customer and Competitor Insight
- Strategic and Operational Business/Marketing Planning
- Data analysis, interpretation and communications
- Performance and Program Metrics
- Exceptional interpersonal skills
- Exceptional collaboration/negotiation
- Exceptional prioritization –among/across brands, resource-constrained context
- Vendor management
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research