Marketing Associate

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Hiring Faculty / unit: School of Continuing Studies / Dean's Office

Position Summary:

Reporting to the Director of Communications at the School of Continuing Studies, the Marketing Associate helps implement the strategic marketing plan of the School and its various units.

Primary Responsibilities:                                                                      

·       Assist in creating and implementing creative multichannel marketing campaigns aligned with SCS goals and priorities to drive brand awareness, increase quality traffic, conversion and ultimately enrolment in the School’s various courses and programs   

·       Implement and prepare promotional material to support marketing activities targeted to diverse audiences, including indigenous and equity-seeking groups

·       Assist in identifying and tracking KPIs, producing reports on metrics and campaign results, and finding ways to improve on those metrics through testing and new initiatives

·       Support marketing campaigns by developing, preparing, and scheduling email marketing campaigns, including newsletters, promotional emails, and automated workflows.

·       Help manage the School’s social media presence and develop a relevant social media calendar

·       Leverage benchmarking, best practices, and metrics to optimize traffic and conversion rates

·       Help improve the overall customer experience in an integrated marketing communication strategy

·       Assist with research to support marketing strategies, including competitive research, industry, and job market data

·       Monitor discussions, resource postings, and trends within the community to identify and report trends in usage and advise on potential opportunities

·       Assist in organizing photo and video shoots in support of the School’s marketing objectives

·       Keep current with best practices and emerging tools in the rapidly changing fields of digital communications and marketing, Web design, multimedia, and social media

·       Collaborate with agencies and other suppliers

·       Other duties as required

Other Qualifying Skills and/or Abilities:

·       Proven record of creative thinking in implementing marketing strategies

·       Knowledge and experience with effective measurement tools

·       Proven ability in content and copywriting (knowledge of direct-response copywriting an asset)

·       Demonstrated ability to develop and manage production schedules, prioritize, and meet deadlines

·       Project management experience (PMP certification preferred)

·       Strong commitment to EDI

·       Basic ability in computer design software and content management systems

·       Ability to adapt to new technologies and an understanding of the optimal communications and marketing tools for a given task and audience

·       Ability to prioritize and multi-task

·       Reliable, self-motivated with an ability to work autonomously and with others in a team

·       Must be client-focused and service-oriented

·       Bilingualism in English and French, spoken and written

Knowledge of other languages considered an asset

As one of Montreal's Top Employers, here is what we offer:

• Competitive benefits package (Health, Dental, Life Insurance) (if eligible)

• Defined contribution pension plan (with employer contribution up to 10%) (if eligible)

• Group Registered Retirement Savings Plan (RRSP) and Tax Free Savings Account (TFSA)

• Competitive vacation policy

• Two (2) personal days

• Two (2) floating holidays

• Nine (9) "Summer Fridays" - paid days off between the St-Jean Baptiste holiday and Labour Day

• Paid time off over the December holiday period

• Tuition waiver for regular employees and their dependents

• Up to two (2) days of remote work per week where the position permits

Before applying, please note that to work at McGill University, you must be both authorized to work in Canada and willing to work in the province of Quebec at the campus where the position is based / located.

Knowledge of English: McGill University is an English-language university where day to day duties may require English communication both verbally and in writing. The level of English required for this position has been assessed at a level 4 on a scale of 0-4.

For a definition of our language proficiency levels, please click here.

DEC III 3 Years Related Experience /

(MUNACA Level G) $31.19 - $38.65

33.75 (Full time)

Director, Communications

2026-05-05