Marketing Associate - KUCTC

Department:

KUCTC Operations

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KU Center for Technology Commercialization

Position Title:

Marketing Associate - KUCTC

Job Family Group:

Professional Staff

Job Description Summary:

The Marketing Associate serves as a key member of the KU Center for Technology Commercialization (KUCTC) commercialization team. Reporting to the Director of Operations and working in close partnership with the Director of Licensing and Licensing Associates, this position supports licensing and startup development efforts through targeted technology marketing, market research, and industry outreach.
KUCTC serves all KU campuses, including the KU Medical Center in Kansas City. The mission of KUCTC is to manage discoveries and innovations arising from research so they may have greater impact, benefit the public, and promote economic development.
The Marketing Associate works cross-functionally, supporting efforts of KUCTC’s licensing team and other commercialization staff to develop and execute marketing strategies aligned with case priorities, industry engagement, and licensing objectives. Responsibilities include identifying and researching prospective licensees and markets, preparing targeted marketing materials, supporting active licensing negotiations as may be needed, and managing KUCTC’s broader communications and digital presence.
This position follows a hybrid work arrangement based on departmental scheduling.

Job Description:

Key Roles and Responsibilities

Commercialization & Licensing Support

• Prepares non-confidential summaries, technology briefs, pitch materials, and other case-specific marketing collateral in support of KUCTC licensing activities.

• Collaborates with Licensing Team to develop case-specific marketing campaigns and strategies aligned with licensing and startup goals.

• Identifies, researches, and prioritizes prospective licensees, industry partners, and startup collaborators.

• In collaboration with the Licensing Team, develops targeted outreach lists and supports coordinated industry engagement efforts.

• Assists Licensing Team with market research and competitive landscape analyses to assess commercial viability and inform licensing strategy as needed.

• Assists Licensing Team with marketing support for active negotiations and priority technologies as needed.

Cross-Functional Collaboration

• Participates in case strategy discussions and portfolio review meetings to ensure alignment between marketing efforts and commercialization priorities.

• Collaborates with inventors to translate technical innovations into industry-relevant messaging.

• Coordinates with IP management, compliance, and administrative staff to ensure marketing activities align with office processes and reporting requirements.

Marketing Operations & Communications

• Manages CRM database and marketing platforms (e.g., Salesforce, IN-PART, Sophia, Flintbox) to track outreach, engagement, and campaign performance.

• Supports development, organization, and production of annual report, marketing collateral, and event materials.

• Leads website content updates and supports future website enhancements.

• Drafts internal and external communications supporting office initiatives.

• Utilizes social media and digital channels to promote technologies and KUCTC initiatives.

• Contributes to overall marketing strategy aligned with KUCTC commercialization goals.

Required Qualifications:

Work Experience:

• 4 years of experience in a similar marketing or academic technology transfer role. Education may substitute for experience on a year for year basis

Preferred Qualifications:

Education:

• Bachelor’s degree in marketing

Work Experience:

• Experience with websites including HTML, CSS coding

• Experience with design applications

• Experience with highly technical/scientific subject matter

Required Documents

Resume
Cover Letter

Comprehensive Benefits Package:

Employee Type:

Regular

Time Type:

Full time

Rate Type:

Salary

Compensation Statement:

The pay range listed for this position is determined by our compensation program using market data and salary benchmarking. A combination of factors is considered in making compensation decisions including, but not limited to, education, experience and training, qualifications relative to the requirements of the position, and funding. At the University of Kansas Medical Center, a reasonable estimate for the starting pay range will be the minimum to midpoint of the posted range, taking into account the combination of factors listed above. 

Pay Range:

$60,800.00 - $91,200.00

Minimum

$60,800.00

Midpoint

$76,000.00

Maximum

$91,200.00